Expensive wine indistinguishable from the cheap stuff

Categories: Wine

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Which of these wines costs more? Your taste buds have no idea.
The case for boxed wine just got stronger. In a blind taste test at the Edinburgh International Science Festival, 578 volunteers tasted wines ranging from 3.49 British pounds (or about $5.78 in American dollars) per bottle to £29.99 (just shy of $50). They were told that they were drinking one cheap wine, classified as being under £5 per bottle, and one expensive wine that cost £10 or more, and asked to identify which was which. Read on to see how they fared.

As reported in The Guardian, the volunteers managed to identify the more expensive wine only 53% of the time, and even less than that (47%) when the wines in question were red. Essentially, you'd have an equal chance of guessing an unborn baby's gender or calling a flipped coin mid-air as you would of determining which wine is of higher value by taste alone. The wine with the highest accuracy rate was a pinot grigio, and that with the lowest was a claret, for which 61% of tasters thought the £3.49 bottle cost more than its £15.99 counterpart.

The moral here seems clear: If you want to drink free wine, sign up for more European science festivals. Also, if there is a costly wine you legitimately love, by all means, go ahead and splurge. But don't venture down the wine aisle hoping to stumble on something tasty using price alone as your guideline, particularly with reds. Time to stock back up on that Two Buck Chuck.

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