Magnum ice cream enters U.S. with a little help from Chanel

Categories: The Sweet Life

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Welcome to the U.S., Magnum!
If you don't follow fashion, you might not be familiar with Chanel's designer Karl Lagerfeld, but trust us, he's a big deal. Uncle Karl, as he's frequently called, has been tapped by international ice cream company Magnum to introduce the brand to the American ice cream market.

Eccentric Uncle Karl couldn't just slap together any old 30-second commercial. Instead, he directed three short films using fashion maven Rachel Bilson as his muse. And Lagerfeld wouldn't let his work premiere just anywhere. The ice cream ads will premiere at this year's Tribeca Film Festival. So, just what does an ice cream short look like? Here's a taste.

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Who can choose just one?
Magnum ice cream is no stranger to consumers worldwide, and celebs like Eva Mendes, Josh Holloway, Eva Longoria, and Benecio del Toro have all done ads for the British/Dutch Unilver brand. Although the company sells solid-gold-covered ice cream bars in the Netherlands,  Strawberry Cheesecake bars in Turkey, and White Berry Bliss bars in Australia, they'll introduce just a few traditional flavors to the U.S. Look forward to Double Caramel, Double Chocolate, Classic, Almond, and White and Dark Chocolate bars. 

That commercial didn't really make us want to go out and buy a Magnum, but perhaps the next two installments will. If you want to see the bars, check out this Walmart Magnum getting-to-know-you page and vote for your favorite flavor. If you can't wait to get your hands on one, print this Target $1 off coupon.

Were you enticed (or even impressed) by the commercial, or could Magnum have used its ad money in a better way?

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