Vellee Deli food truck serves fusion cuisine curbside
|It's a Vellee good day in the neighborhood|
The Hot Dish recently caught up with Xiong to talk to him about how they got into the business and where they found that badass truck.
My experience with the food industry stems back to my days in Texas. We had a small family restaurant that served a mix of Chinese and Thai food. It was there that I developed my culinary skills.
This was years ago. Now I'm currently a full-time Clinical Microbiologist at Abbott Northwestern Hospital, but Vellee is where my heart is.
As for Joyce, she has no formal culinary training, but has been cooking since the age of 9. With both parent's working, she would be in charge of having dinner ready every night during the week. Even at that young of an age, she has always enjoyed cooking. She is a rarity and a real natural culinary artist.
While sitting around, daydreaming about our future restaurant, we had the Food Network playing in the distant background and that's when a truck called Kogi made a cameo. They were talking about the fusion of Mexican and Korean. The bulb lit up and everything we knew about Thai, Vietnamese, Korean, Hmong and Mexican food came together in a mashup.
Is there a menu item that you're most proud of?
And for number two, the one I'm most proud of is my Chicken Currito. I love curry, specifically Thai curry. When I make curry, I lean more towards savory than sweet. The key is to have the right coconut milk to curry ratio to get that perfect consistency. It's also spicy, but not painful spicy. Enough kick to keep you up after lunch rather than causing you to doze off.
Your truck is pretty pimped out. Where did you get the truck and design?
We picked up our Vellee beast down yonder in Miami, FL. It was a hefty price, but we wanted the best. As for the design, I told them to paint it black and I'll take care of the rest. The design, marketing and website came from crazy imagination. I'm also an art freak in the closet so I wanted an image that came from my own hands. And being the kind of person that I am, it wouldn't have felt right to hire someone to do it. Every image came from a paper and pencil drawing scanned to Adobe Phototoshop. Pain in the butt, but fun.
Anyway, this was probably the hardest part during the developmental stages of our business. I knew the food was awesome, the equipment was top notch, and my team was solid, but trying to manifest an image that represented Vellee was a daunting task. After many drafts, color schemes and sleepless nights, you have what you see on the streets. I keep my other draft designs secretly stashed under my bed for whenever I need a good laugh.