After successfully completing one phase of testing at a Toronto store, Buffalo Wild Wings announced plans to launch a second phase of testing of its proposed tabletop iPad ordering system at an undisclosed Minneapolis branch, reports Computer World.
|Sticky business: BWW lets you order wings from an iPad|
Buffalo Wild Wings, the largest Minneapolis-based restaurant chain
, says it doesn't intend for the new technology to take the place of servers, but it will allow customers to place their food and drink orders, and even run their credit cards, on the specially designed 9.7-inch tablets.
BWW aims to enhance its customers' experience by making it possible to watch video, check Facebook, and enjoy exclusive gaming on the BWW in-store tablets. Of course, with such a captive, hungry audience, BWW may also consider using the iPads for advertising opportunities.