Hardee's to open 59 new area restaurants. Is one near you? [MAP]

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Hardee's plans a Twin Cities blitz in the next five years.
Hardee's recently announced a five-year expansion plan that will increase its Minneapolis/St. Paul-area presence four-fold, from 21 locations to 80. That's 59 new burger joints.

If you're interested in heading up one of the new franchises, there's an "Executive Roundtable" this afternoon where you can find out more. But those of us without a "minimum net worth of $1 million" (a Hardee's franchisee candidate requirement) are more concerned with where exactly this new invasion of fast food is going to land. Good thing we have a map.

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The purple stars above mark the future homes of Hardee's. While they don't pinpoint exact corner lots where the restaurants will be springing up, they do plot the rough locations of the new joints. These stars are "hot spots," in the words of Jim Sullivan, a head of franchise development for Hardee's parent company CKE Restaurants. They map the prime areas where high traffic counts, populations in the 40,000 range, good site visibility, and drive-thru access intersect.

Because Hardee's has a broad definition of what constitutes the Minneapolis area, true Twin Cities-dwellers are looking at an even higher rate of expansion. We zoomed in on the map, where you can see that of the 21 Hardee's locations nearby, only one of them -- that sole gold star near St. Paul -- is close to the metro. Lonely gold star, meet all the new purple stars.

The company is anticipating five new locations in Minneapolis, five in Richfield (including two at the airport), four in both Brooklyn Park and Eden Prairie, three in Apple Valley and Cottage Grove, two each in St. Paul and Minnetonka, and one in both St. Louis Park and Edina, among others.

Michael Sawyer, CKE's market planning manager, broke down the process of scouting for new locations, which he describes as "a blending of an art and a science." To determine these purple-starred trade areas, Sawyer and his team plug data on traffic counts, competitor locations, and similar metrics into a mapping system, and also profile where people work, live, eat, and drive. After the computer crunches the numbers and spits back hot spots, a real estate team drives around to scope out the area visually, looking for things the software can't, like whether a shopping mall is vacant or which areas seem to be growing.

The result of all of this is these preliminary sites, which Sawyer describes as "reference points that say, somewhere in this area, we feel there's the right stuff to make a successful Hardee's."

Hardee's is mounting similar large-scale expansions in Charlotte, North Carolina, and Orlando and Tampa, Florida. The Minneapolis area made the cut, says Sullivan, as "a market where we have some presence, but where we're just under-developed." Not for long.

Here's a bigger map:
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Hardee's

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This could be popping up on your corner.



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32 comments
lund519
lund519

Damn.  Nothing in Duluth/Superior?  We're still waiting for a Bruegger's up here!!

CRZ.
CRZ.

Pretty sure that gold star is the one Hardee's that already exists (Midway).

Meg Nathan
Meg Nathan

Their new menu is much improved. I love the turkey burger as a lower-calorie alternative to a regular hamburger. Hope they make a go of it this time!

RimmyJimmy
RimmyJimmy

Jesus, these Hardee's Executives must be as stoned as their customers.  3 in Apple Valley and 3 in Cottage Grove? 

Jean Hehn
Jean Hehn

Remember when they first came to MN? Then they closed them all. I guess they don't learn, do they?

Mike Mc Mahon
Mike Mc Mahon

Like the metro is in need of more burger joints.

Sara Mobrei
Sara Mobrei

Is this a joke? Every hardees I have seen has shut down. Why would they build new ones? Besides... Eww.

Victor Sluder
Victor Sluder

A fifty-cent cup of beans with vinegar, mustard, and a pepper might make it, if they locate small stores attending bus-stops.

Michael Flowers
Michael Flowers

Back in the mid 80's Hardee's had the best fast food burger around. In the late 80's - early 90's, I worked at one, and saw the burger quality fall, but they still had great breakfasts. Then Carl's Jr. bought them, and I can't eat the food any more.

Terry Walsh
Terry Walsh

Hardee's is the very worst fast food place. 59 new vomitoriums won't change my mind.

Greg Hazard
Greg Hazard

Too bad it is not a bunch of Chick-fil-A's. I love thier chicken. It is still sort of a free country for the time being anyway, so their views on marriage I respect even If I may not agree 100% with them. It is their right!

John Ole Stensrud
John Ole Stensrud

I love Hardee's but don't know if I'll go to one ever again since they are owned by Carl's Jr…which is another chain fast food restaurant, like Chick-Fil-A, that is outspoken about their views on same sex marriage.

Courtney Kuehn
Courtney Kuehn

@Chris, I am wrong about...? Are you referencing the Harold & Kumar flick? I'm sure there was a WC cult following before that came out. :)

Chris Haglund
Chris Haglund

courtney you are wrong. people said that bout white castle too until they made a feature film around it.

Brad Partyka
Brad Partyka

Move it in my area! What a STUPID lay out!

Courtney Kuehn
Courtney Kuehn

Is this a joke? 59? I like my share of fast food chains but Hardees is not one of them.

Nathan Anderson
Nathan Anderson

I *used to love Hardee's... then they got bought out by Carl's Jr. and the menu completely changed. If I'm gonna pay that much for a hamburger I'll go to a better class of restaurant. I miss everything else they used to have. (Except for Breakfast... it's still awesome!)

Kathie Noga
Kathie Noga

Really, I do not see any around downtown Minneapolis. I see more McDonald's and Arby's. I personally prefer the ethnic restaurants myself, much more healthy.

rcubed88
rcubed88

 @RimmyJimmy Those aren't all in Apple Valley ... 1 is in Burnsville (by Burnsville Center) and the other is in Rosemount.

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