Grain Belt gets a "friendly" facelift

GrainBeltNewLabel.jpg
Grain Belt gets itself a new, friendly, retro-style label

Did you know that Grain Belt was once known as "the friendly beer"? The company picked up the nickname after the repeal of Prohibition, when brewing companies were pushing to gain back the market. The folks over at Grain Belt are now digging deep, re-examining their roots and resurrecting the old campaign, and with it, they're adopting a new, retro-style redesign for their locally brewed line of beers. 



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Grain Belt gets the "friendly beer" treatment
The new design will highlight the classic diamond pattern that was popular back in the 1950's. The redesign is the work of Grain Belt's marketing manager Teresa Holm. According to Holm, "After sifting through piles of old photographs, and hand-painted ads that Schell's was given after purchasing the recipe in 2002, I was full of inspiration. I mocked up the new labels along with another back-up set that matched our 16-ounce Premium and Nordeast cans."

The updated design, says Holm, "features vintage fonts, flourishes, and primary colors accented by classic gold and silver accents. The headlines are simple, friendly, and down to earth, matched with photos resurrected from yesteryear to help tell the story."

The press release for the new redesigned line of beers explains that, "Unlike the flashier, modern look used by many competitors, Grain Belt's nostalgic facelift pays tribute to its rich heritage and history, which traces back more than 110 years."

Grain Belt will be releasing the new look later this spring, once the old packaging starts to run out.

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28 comments
MNjoe
MNjoe topcommenter

Best of the cheaper beers! Nice design too!

Kitty Berg
Kitty Berg

God. Even the beer is turning into a hipster.

andygifford
andygifford

@GieslaAnne so they're just using the 2nd logo w/ a different color scheme? No complaining, mind you.

BarnSessions
BarnSessions

@citypages That's bound to be controversial. But as long as there's still an ear of corn in every bottle, count me in from June - August.

Lance Bechtold
Lance Bechtold

Idk I like what it looks like now better, but as long as it tastes the same I will always be a fan of the friendly beer

CM Dugan
CM Dugan

From a design standpoint, I think it was time for a branding revamp from Grain Belt, especially the Premium line - considering it's really the 'main' Grain Belt I don't know why 'Premium' had to be front and center when it really wasn't a modifier of any sort. I'm bummed Nordeast is losing the Neon sign charm, though glad to see it brought into the fold.

Pat Mackin
Pat Mackin

Still tastes like shit. Do a blind test and I bet you can't tell the difference between these 3 versions

Ross Levine
Ross Levine

Wait, so this temp throwback is not temporary but rather permanent? Oh I don't know if I like the sound of that. Throbacks are cool for a short period of time, but I thought the current designs were just fine! Especially for the tallboys.

mrpoizun
mrpoizun

So what you're saying is you're a weenie who can't stand beer.

Dunn
Dunn

You shouldn't talk about your mother that way.

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