MMMA to screen documentary on women in craft brewing
MN Beer Activists, who earlier this week sponsored the Sunday Sales fundraiser concert at First Avenue, have teamed up with the Minnesota Museum of Modern Art for a screening of the 2011 film The Love of Beer, a documentary set in the Pacific Northwest that examines the role of women in the beer brewing scene. The film will screen on Friday, April 4.
Joining the screening at MMMA will be local beer historian Doug Hoverson, owners Jill Pavlak and Deb Loch of Urban Growler Brewing Company, and Mighty Axe Hops.
Urban Growler, set for a June opening in St. Paul, will be the first women-owned brewery in the state (it should be noted that several are owned by husband-wife pairs). Co-owner Pavlak offered the following statement about the conversation that will take place:
We are in the midst of a craft beer explosion in Minnesota. Women are very much a part of that explosion. In our experience, it seems that women are more on the fringes of the craft beer movement than in the middle of it. Much of the marketing and the beer itself is targeted at men. From the publicity and outpouring of support, there seems to be an interest in our brewery that is responding to a more inclusive approach to beer. What is important to women is not only the beer but also dialog and community. Of course, this is a stereotypical assessment and I know that many men find this important too. Our brand is identified with making craft beer more approachable to everyone, especially women, through diverse and appealing beer product offerings, marketing, education, and customer service all in a welcoming urban environment.
For additional brewery-themed entertainment, staff from Mighty Axe Hops in Ham Lake, MN will be on hand hosting a hops identification test.
Check out the trailer for the film below. Seating for the screening is limited.