Times are tough for America's restaurant owners. McDonald's is planning a large-scale makeover for many of its restaurants, hoping to make them more 'chic.' Wendy's has reworked its menu, changing to natural-cut fries and new burgers. Even Subway is getting in on the act, introducing Subway Cafes.
Soon, that cup could be filled with merlot!
Not to be outdone, America's favorite broker of bitsy burgers, White Castle, has quietly been testing a couple of new piggy-back brands--think Arby's/Sbarro or A&W/KFC--that are located inside of or adjacent to White Castles. But more interestingly, White Castle has also been testing in-store sales of the one thing that makes White Castle infinitely more appealing: booze!More »