A watched pot never boils, but a watched brisket will cook low, slow, and tantalizingly
Perhaps you're familiar with the televised yule log, a continuous loop of a crackling fire that airs around the holidays for those of us without a proper fireplace. On Saturday, Arby's aired something similar -- with the key addition of a slow-roasted hunk of brisket -- on My9 in Duluth, Minnesota.
The ad was Arby's attempt to break the Guinness world record for the longest television commercial. The 13-hour ad for Arby's new Smokehouse Brisket Sandwich smoked the record-holder, Nivea, by 12 hours, according to the New York Times.More »