The three co-owners of Northbound Smokehouse: chef Bryce Strickler; manager Amy Johnson, and brewer Jamie Robinson.
It was an ambitious goal. To raise the final amount needed to open a small brewpub in Minneapolis, the owners of Northbound Smokehouse offered investors of $1,000 or more free beer for life. Did it work? Oh, did it ever.
We talked recently with Northbound brewer and part owner of the new south Minneapolis hot spot, Jamie Robinson, who brought us up to speed on how the unique business model is paying off for the six-month-old brewery, and what's coming next.