If you thought
Cowboy Hootie ,
Subservient Chicken, and
"Wake up With the King" were disturbing advertising concepts, behold Burger King's latest surreal gimmick:
Coq Roq. The members of this fictional beak-wearing thrashcore band look like KISS meets
the heavily-rouged parrot from Zoobilee Zoo. Phallic puns aside, Coq Roq's "band" name alludes to BK's latest culinary mutation, Chicken Fries. Mmm, pressed meat!
Rogue agency Crispin Porter + Bogusky has obviously been entrusted with major creative freedom. Apparently, the Coq Roq website even contained a caption that read "Groupies love the coq!" until complaints neccessitated its removal.
Meanwhile we await the inevitable Vagina Monologues Happy Meal.