Minneapolis: home of the honky tonk badonkadonk?
Still, the Twin Cities might not be quite as gaga over the Clear Channel-owned station as the rest of the country. According to the latest Arbitron ratings, K102 is the No. 3 station in Minneapolis/St. Paul, with an average quarter share of 8.0. WCC0-AM talk radio lands in the top spot with 9.2. In fact, talk radio takes up five spots, more than any other format, in the Arbitron ratings. Minneapolitans, apparently, would rather listen to people chatter than the country version of "Baby Got Back."
The top-three stations might snare a good portion of the Twin Cities radio audience, but not everyone is strictly in it for the Honky Tonk Badonkadonk. As member-supported 89.3 the Current's ratings continue to edge upward, the station has gained a number of new corporate underwriters, according to the Minneapolis Business Journal. The MPR-owned station reports a 2.3 share, beating out alternative station Drive 105, which claims a 1.2 share.