Target takes Manhattan

Categories: Advertising
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Manhattanites aren't too pleased to find little red double-decker buses trolling through their city as part of a recent Target promotion. Seems the Minneapolis-based company thought it'd be a grand idea to promote British designer Luella, who has partnered with Target for a preppy-punk clothing line, by parading around town double-decker buses outfitted with the Target bullseye logo. Last August, when Target struck a deal with the New Yorker to become the sole advertiser for one issue of the magazine, the Chicago Sun-Times called it "the most jaw-dropping collapse of the so-called sacred wall between editorial and advertising in modern magazine history." Has Target, and advertising in general, gone too far? Or would New Yorkers be more comfortable with the onslaught if this were a company like Gucci?
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