Top

blog

Stories

 

Trick, or Treat?

Categories: Advertising

Who doesn't want approximately $2.79 worth in candy? This is the logic behind KMart's new seasonal television/internet synergy campaign, which promises free bags of goodies. Last Wednesday the megaconglomerate began airing commercials with a "secret code" on one of the gravestones in the background. Those looking for their free sugar fix simply have to report the code to KMart.com.

The catch?

Think about it: basically KMart wants you to watch their commerical really closely to find the hidden code on a tombstone, then log on to their website and fill out a contact form so they can send you SPAM and snail mail ads. In return, they send you $2.79 worth of sugar. Fair trade?

Are you a sucker? Glue yourself to the TV waiting for the commercial, then check out www.KMart.com if so...

My Voice Nation Help
0 comments
Sort: Newest | Oldest

Now Trending

Minnesota Concert Tickets

From the Vault

 

Loading...