Trick, or Treat?
Who doesn't want approximately $2.79 worth in candy? This is the logic behind KMart's new seasonal television/internet synergy campaign, which promises free bags of goodies. Last Wednesday the megaconglomerate began airing commercials with a "secret code" on one of the gravestones in the background. Those looking for their free sugar fix simply have to report the code to KMart.com.
Think about it: basically KMart wants you to watch their commerical really closely to find the hidden code on a tombstone, then log on to their website and fill out a contact form so they can send you SPAM and snail mail ads. In return, they send you $2.79 worth of sugar. Fair trade?
Are you a sucker? Glue yourself to the TV waiting for the commercial, then check out www.KMart.com if so...