100's of girls. One ugly error.

Categories: Advertising
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Now, grammar isn’t exactly the first thing one thinks about when heading to a strip club. It’s not like a person is going to debate the appropriateness of an oxford comma while getting a lap dance. But when an advertisement is this glaring, well, it’s time to make Lynne Truss proud.


The fine folks at Déjà Vu, where every night is a party, have what Truss likes to call “an apostrophe problem.” Truthfully, it’s not that bad. 100s is abused all the time. Even when it’s written out correctly it still looks wrong. So the whole goof isn't that bad of a thing...

100sofbeautiful.jpg

But when the goal of the statement is a crass joke, better make sure it’s written correctly… otherwise it loses its punch.


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