Bored? Plan your funeral from work!
That's what Minneapolis friends Sue Kruskopf and Nancy Bush thought when they started a website aimed at Baby Boomers gearing up to kick the bucket who want to plan their own way out.
Just like Pringles packaging mastermind Fredric Baur wanted his ashes put in the can that made him rich; Boomers want their funerals to be so unconventional they’ll wake the dead, says Kruskopf.
Seventy percent of Baby Boomers don’t want a traditional funeral, says Kruskopf who adds the website will give people a tool to communicate with their loved ones after they’re gone. They can blog how they want the service and tell family members where important documents might be stashed.
"Most people don’t want to talk about death," says the advertising executive who admits the thought of pitching her idea to the press last week was a little gloomy. But, it turns out there's nothing like preplanned mortality to get people talking.
After the Pioneer Press ran a story on the entrepreneurs, the website of death swarmed with activity.
"People are just trying to leave their legacy. In this day and age we do digital everything …You put everything out there on Facebook, why not plan your death online too."


























