Rolling Stone's 'Do You Wanna Be A Star' competition is at least a little hairy
Categories: Advertising
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| via Mod Sun's Myspace |
Where to start?
Firstly, it's not surprising that Rolling Stone would synergize with Garnier or any other major brand. There's no difference between that and McDonald's packaging specifically targeted toys in Happy Meals. What reeks here are two things (three actually, but we'll get to that): Rolling Stone's monetizing of their most prime real estate, the cover -- which hasn't exactly been relevant for oh, 20 years, but still remains their largest asset for selling magazines which does still matter -- and the way in which massive contests like these effect and interact with artists. We can say with certainty there was some money from the artists expected up front (a relatively negligible amount in this context), and there was a surrendering of creative control in order to gain admittance into a likely predetermined contest.
Now, the local connection. Bloomington rapper (sorry, rappers) Mod Sun is one of the 16 first-rounders in the competition. While we're not exactly smitten with his artistry, the fullness, length, and lustre of his hair suggests he's got a good shot in the competition. See him here tearing it up on Lake Minnetonka (we assume):
And now, that third reekage. The New York Times this morning published what amounts to a recanned press release about the Do You Wanna Be A Rock And Roll Star contest. We'll leave you with this little piece of heinous:
"What I'm expecting is the band that wins is going to get significantly better in the next five months," Mr. Brackett said.And thanks to Garnier Fructis, there is a good chance that along with their performances gaining luster, their hair will as well.
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