The Current launches 24-hour local music stream

Categories: Radio
i_am_local_current.jpg
The Current has long been a supporter of Minnesota music -- their playlist regularly features a handful of the most prominent artists coming out of our fair state, while Dave Campbell's two-hour Local Show delves deep into the goings-on of our local scene each Sunday night.

Starting today, the station will also host an online streaming radio station that plays nothing but Minnesota artists, 24 hours a day, 7 days a week.

Local Current is now live.

The station did a soft launch of the stream earlier this week, so we've already had some time to feel out the new programming. The stream offers a nice mix of the more radio-friendly artists that get a lot of airplay on the radio station and more obscure local acts; an hour of listening can guide you through everything from Dessa to Food Pyramid to Spider John Koerner to the Monks.

In addition to the Local Current stream, their new site also offers a directory of in-studios and interviews from the Local Show, as well as a new all-local music blog, which hosts album reviews, videos, photos from Current events, news tidbits, and audio -- today, Haley Bonar's new album, Golder, is streaming on the blog in its entirety.

Long story short, things are looking promising over on the new portion of their site. Given that the Current has developed a large audience of listeners who tune in online-only from outside the state, it seems like a cool way to ship a care package of the art being created here to other markets -- something that program director Jim McGuin is excited about as well.

"The Local Current music stream is another way we can share the music and culture of Minnesota with the world," he says.

My Voice Nation Help
11 comments
Sort: Newest | Oldest
Ryan Siverson
Ryan Siverson

Being that it's the first day of programming, it looks to be slightly more than half typical radio-rotation artists, a handful of recognized but not regularly played, then the rest are ones that have not been on the current.http://minnesota.publicradio.o...I'm sure it will get more diverse as the days go on.Enjoying it a lot!

periodista
periodista

In looking over the playlist so far today, it looks for the most part like the same acts that show up on The Current. Now they'll just get played more often. I'm willing to wager that anyone whose music has been ignored by The Current will still find themselves ignored by the stream. God knows we can never get enough of Hastings 3000 and his "genius"....

josh
josh

i think this is great! really hope their mobile apps are updated with the stream.

Ryan Siverson
Ryan Siverson

I asked if they were going to add the channel to the MPR App and the response was that they will be adding it to the App in it's next update. Pretty sweet.

miranda
miranda

so, if im in an obscure local band that plays a few small shows a year, can i send jim mcguin a cd of mine so he can get excited about putting my tunes on the air? p.s. this is pretty awesome, way to go current.

James D.
James D.

This is kind of a joke. Why would you separate local music into its own stream? Basically sweeping it into the corner. Its an essentially an excuse to not play it in their variety mix

Maclown
Maclown

or is the joke on you? is it essentially an excuse to play locally affiliated music to their little hearts content? here's to sweeping all the dirt they can find out from under the rug and into all four corners. it's a free stream....lighten up!

David
David

James, that has never been part of our plan. if anything, the response to more obscure local bands and tracks on the local stream will increase the chances those songs and bands make it over to the regular Current.

we have no plans whatsoever to change the content or amount of local music we already play on 89.3

Reed Fischer
Reed Fischer

That's good news David, thanks for weighing in. If anything, it seems like promotion of this new online stream will only increase the discussion of local music on-air, no?

Reed Fischer
Reed Fischer

Do you think that the stream will decrease the amount of local music played on-air? I don't think that's part of the plan, but you raise an interesting point.

Now Trending

Minnesota Concert Tickets

From the Vault

 

Loading...