Take Cover release "The Dreamer & The Realist" at Station 4
Written with certainty, lyrics such as "bottom line is that in order to make it today, you gotta mean it more" (from "Declaration") show that the band has visualized the current state of the music industry, doing everything with a DIY self-confidence. From the beginning notes to the last, the quintet show their full spectrum, writing songs that are heavy without being overbearing, insightful without sounding preachy.
Gimme Noise catches up with Take Cover before their CD release on Thursday to get their thoughts on tattoos, male model boys bands, and free music.
Ryan Wickard - Vocals
Odin Holmes - Guitar/Vocals
Sean Grundhauser - Bass
Derek Johnson - Drums
Brady Trudeau - Guitar/Vocals
Gimme Noise: You guys recently were successful in a Kickstarter project to help fund your latest album. Why not just self-fund the album? How did utilize social networking in making the fundraiser successful? Did any names have to be tattooed on any body parts?
Being an independent band is not really all the glitz and glamour it's cracked up to be. Haha. You can have a very loyal fan base and can make it very far, but this band itself has been self funded. After buying all your own equipment, van and trailer, and paying all of your personal bills, sometimes there's not a whole lot of money laying around after.
Kickstarter is phenomenal because is gives the artist a chance to take a leap on something bigger than themselves with the help of their fans, friends and family. One of the best parts is the sense of unity that fans can feel with an independent band, knowing that they contributed to something that they love as much as we love doing it. It's not something that is taken for granted and goes unrewarded. One of the things that most people don't realize is that the tier system of donating on Kickstarter allows for some really awesome prizes for people who help out. All this aside, truth be told we didn't know how well the Kickstarter was going to do. We just threw a line out there and were blown away at the response that it got. Before we knew it we had almost enough money to fund our whole project. Now we have a lot of rewards to ship out, and we definitely owe that and so much more to the people who helped. Facebook, Twitter and Myspace all played their part in making it a successful project.
And yes, Brady still has to get "BIG WICK" tattooed on his leg; ;et the record show I tried to talk him out of it. Haha.
How has your sound evolved since the last album? What was the goal on the new album?
We love our old stuff. That being said, it was time for our music to reflect who we are as people and where we were at in our musical careers. The first two EPS we put out were very poppy and energetic; we are proud of them and love playing them live, but as we've gotten older, our tastes had matured and we wanted to show we were capable of more than just the standard four chord pop chorus about a break up. Ha. So on this record, you can find a wide array of songs with new instrumentation including organs, 12 string guitars and even mandolins. The lyrical content touches on a broader spectrum of topics and the melodies have become more complicated than ever.
We are very, very excited to show this to our fans because we feel like everyone as a whole has really upped their game. In addition, we're already gearing up for what we are capable of next.
More and more bands are giving their music away and making their money through other avenues. What are your thoughts on this direction of the music industry?
It's true and no mystery that Myspace is dead and downloading is like breathing. There is such an over-saturation of bands these days its also a more competitive market than ever. Male model boy bands with auto-tune and their parents' money are overloading your Facebook mini feeds with promotions etc., etc.
I think the answer to all this is really simple. Good bands will break through the clutter. Always. As far as the making money goes, there will always be a dedicated group of fans, wanting and willing to buy CDs, MP3 downloads, DVD packs or pre-orders, or what have you. I think that although its becoming harder for the old fashion hard sell of compact discs, whatever medium a great band is selling in merch in 10 years, their fans will support them. I would buy a One Republic jet pack if it came out.
How different do you think your careers would be if the expansion of internet adaptation never happened, or social networking wasn't as relevant as it is?
I thought of a lot of different ways to answer this question, and started and stopped a few times.
Here's where I'm at. The internet and social networks made it easier to fabricate oneself to look like they are something they are not. It's made things über-competitive and taken a lot of emphasis away from the live and awesome aspect of music. If there was no internet adaption, you bet your ass we'd be out slapping fliers up on every telephone pole within 10 miles of our next show.
We are a hard working band, but the internet has changed the game when it comes down to what that means. We pride ourselves on our live show, something that a lot of bands these days think is a second-hand consideration after you've made the perfect Myspace page. I hope our fans can agree that we are genuine dudes who love what we do and would be just as popular "internet-less."
Why do you think your fans connect so much to your music?
We mean it. It's completely transparent when you pop a disc into your computer for the first time and can tell that the singer was trying to find another word to rhyme with "tonight". I think it's our live show and lyrics that set us apart. We write songs about real life problems and obstacles. I've always said that when you can write a song that can make someone else feel EXACTLY the way you felt in a certain situation, that's the highest form of human connection there is. Other than that, my band-mates are great dudes and we are just normal people. That means a lot these days.
Since you all started making music at such young ages, what advice can you give to aspiring artists that are trying to "make it" in the music industry?Be yourself all the time. Don't act like a different person to impress people more "important" than you. The best way that you can improve your band's situation is to be a good person; never screw over other bands and never forget a time when someone has done you a favor. Also, keeping your head down and working hard instead of talking a big talk is always the best way to do things. Last, but not least, DONT TALK SHIT. It will always come back to you, and we need to take it upon ourselves to turn the "scene" back into a supportive environment instead of a high school jock weight lifting competition.
Who are you
listening to these days?
Finish this statement: "Never have I ever..."
...been in the City Pages. Thanks for the opportunity!
CD release at Station 4 July 21 with Jamestown Story, All the Right Moves, Skies Alive, Little Bombs, & An Honest Lie. AA, $10, 5 pm.
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