96.3 NOW shifts to adult top 40 station K-TWIN

Categories: Radio
ktwinpromo.jpg
Are you keeping up with all this? 

Just a short year and a half after switching from B96 to the less rap-heavy top 40 pop station 96.3 NOW, the station's owners made another shift this weekend and launched K-TWIN, which abandons "rhythmic" pop all together in favor of a format called Adult CHR. 

In other words, instead of Miley Cyrus and Beyonce, expect to hear '90s rock radio staples like Soul Asylum (whose song "Misery" was the first track to be played on the new station), Foo Fighters, and U2 mixed in with more contemporary artists like Adele and Mumford & Sons.

Though the press release promises that, "70% of the songs heard on the new 96.3 K-TWIN will be music that isn't currently being played in the market," it's worth noting that the station's playlist seems to merge the tastes of commercial stations Cities 97 and 93X, and closely parallels the mix played on JACK 104.1 FM, with a slightly more contemporary lean.

A new morning show will launch tomorrow, with co-hosts Tony Fly (a longtime staple at B96 and 96.3 NOW) and KARE-11 sports reporter Eric Perkins. There will also be sporadic local news reports by former KARE-11 news anchors Rick Kupchella and Amy Hockert.

It's the second major FM radio switcheroo in recent weeks, following on the heels of 102.9 Lite FM's flip to pop country station BUZ'N late last month.



Advertisement

My Voice Nation Help
57 comments
U Suck!!!
U Suck!!!

I just want to add how ridiculous this is that u would take away the one hip hop rap station we have i love kmoj but i live in a small town and only get it when i go north to the cities b96.3 was a great station i always got it everywhere and this new shit is horrible its very hillybilly and sucks thats so much of that already i mean think about it how much money have you really lost since the switch there you go switch back and i think all would come back to listening and enjoying this station again i havent listened in over 2 months!!!!!!!!!!!!!!!!!!!!!

Mrsmichellejohnson
Mrsmichellejohnson

Loveeeeeeeeeeeee this station.  I "stumbled" upon it the other night and could NOT believe it was 96.3!  Keep up the great music.

Ivane21
Ivane21

Just thank god for Xm and i-heart, it is embarrassing that a city our size has no good hip hop, when many have more than one hip hop station....sucks, problems are good, ways to make money, someone will do it...

me
me

Love Tony Fly and always will.  I've grown up with him on my radio.  But this change is terrible.  I don't understand why a good station has to ruin everything by changing what people are already enjoying.  Not interested in the new format.  I'll just have to enjoy my CD's instead.

Trance Techno
Trance Techno

What MN really REALLY needs is............

Something so fresh and new, it hurts........ a trance/techno/electronica stationAnd to make it good, throw in some local guys with local segments as well as all your well known euro DJ's...

Dq_sweet2
Dq_sweet2

I really hate this "NEW" ktwin station I want B96 back atleast this wasnt all the same music as everyother station has one... Bad choice I never listen to this station again!!!

Gg
Gg

Thank god I can still use my usb drive or pandora in my car. Lol

Sksouvanna
Sksouvanna

this radio station SUCKS big time, 96.3 Now was wayyy better.

ktwin!sux
ktwin!sux

Can we get a station that plays any real hip-hop. K-twin sucks along with all the others like it! I'm sick of these light, pop playing, stations that we have way to many of. These airwaves suck. Good bye radio, hello my old ipod.

Jenhbt
Jenhbt

I LOVE this new station!! 

Maylisa83
Maylisa83

Super pissed that we do not have a hip-hop station anymore! W've got to do something about this!

Nicole
Nicole

this sucks, I liked 96.3 NOWI was listening to this on New Year's Eve, New Year's Day, I'm driving home and it's all weird

Lamissa
Lamissa

Hate the change....plain and simple, back to 101.3 for a little bit, with a whole lot of 89.9 and playing CDs

Akosua1975
Akosua1975

The new format sucks. Caters to a majority listening audience & MN radio is assumed to be a very conservative non-ethnic consumer. I swear I'm gonna start my own station. Tired if no option radio in this state.

Kahaledsaid
Kahaledsaid

it suck to change b 96 i felt sad about that , back then i used to listen be 96 all the time  shit fuck so what can listen lame ass song hell fuck....

Dave
Dave

K-twin is totally awesome! Way Rad. a bullseye aimed for Gen X

Firstfindme
Firstfindme

Do you realize how many people hate this new station it's terrible go back to the original b96 it's all over Facebook how terrible it is playing the worst music ? All other states have a r&b rap station and this is a r&b to radio Disney type of music . Very very bad idea and a lot of people unhappy

AM
AM

Thank goodness for IHeart Radio....There are no stations in town, other than sports radio, KFAN and during the Twins Season ESPN 1500 that I bother listening to. Particularly for "urban" formatted music... I have Chicago and New York to fill those gaps.

Matt
Matt

way to go Steve Woodbury you IDOIT! thats just what MN needs, Another stupid and boring station that copy cat's KDWB and KQRS. this was by far the worst idea that you have ever had. i hope that everyone stops listening to this crap and u go bankrupt! Y is it so hard for MN to have one good Hip-hop/R&B station??? nothing against the current, they have good music but WTF was Steve Woodbury thinking?

Airlas74
Airlas74

honestly ur station fkn sucks

Logan
Logan

Personally I don't like K-Twin I liked 96.3 Now way more!!!!!!

Emily
Emily

What happened to our rap and hip-hop station? The twin cities needs that back!

.?
.?

Wasn't Tony Fly fat as fuck and ugly as shit?  When did he go on a diet?

radcha
radcha

i like th old 96.3 much better .............. bad move IMO ..............

Gsxr33
Gsxr33

this station played the same music as kdwb who cares if its gone, i cant tell u how many times i switched between the two stations and they were playing the same song, see ya 96.3 now

Juliana Rock-Princess Berg
Juliana Rock-Princess Berg

I like the idea of the station. I've been so bummbed out when they got rid of the iconic Rev 105 (I think it ended up being ZONE 105 or something until it ended up as that crappy LOVE station with that Simon and Garfunkel easy-listening crap) and the 93.7 the EDGE turn to a more metal sound of 93X. about time they brought back a more 90's rock or alternative station.

Mrjackson500
Mrjackson500

This station now sucks we have no good radio stations for african american people in this entire city. That pathetic

Cinder
Cinder

XM radio is all I need.  

Britany17
Britany17

This radio station BLOWS THE BIG ONE!!

Lurch
Lurch

Is this a joke?

Scotty
Scotty

Oh great, another station I can avoid like the plague. If I wanted to hear Adele and Mumford & Sons I'd just listen to The Current and not be inundated with ads for diamonds and cars. These days, it's Radio K or bust for me.

Matt The Bat
Matt The Bat

Adult CHR sounds like some kind of sickness. I know alot of people my age would love to hear the late 50's on a commercial format. And I'm not that old. Eddie Cochran, Chuck Berry, Gene Vincent, into Surf, and 60's Garage. Without only having an hour or two on KFAI. 

 Chevy
Chevy

This is exactly why I dont care about 99% of the radio stations I hear about!

Research
Research

Hey, as long as the music list grows.  If I'm at someone's house and they turn this on as backround music, please mix it up.  We all know that the same songs can play literally in the same hour.  On a loop. For eternity.

rock fan
rock fan

LOVE this new format!  Soooo tired of the bubble-gum "music" that has infiltrated and taken over at KS95.  Can't say that I'm a fan of Perk, but will give it a shot. 

Bianca
Bianca

Kind of disappointing that this market lacks a quality hip-hop station. I love KMOJ, but I definitely think they market towards a more mature audience. I also heard Danni Star will be on the morning show too.. whom I can't take seriously after her Bridezillas episode.

Toby_russel
Toby_russel

Not sure why people are calling this "Hillbilly Music" are they getting that from Mumford and Sons?  Anyways.  B96/96NOW played garbage, but at least it was somewhat unique garbage.  KTWIN is nothing new, and it's obvious the DJs don't know what they're talking about.  I heard MGMT's "Kids" referred to as new music the other day.  

Kahaledsaid
Kahaledsaid

it suck to change b 96 i felt sad about that , back then i used to listen be 96 all the time  shit fuck   why they shout down be 96 does anyone that huh...*

Diamond
Diamond

Amen! shuu im tyred of alwayz tryna find some good music, And these idiots go again always ruinin' Not everybody wanna listen to Hillbilly muzik

Ethel Merman
Ethel Merman

 ITA. I can no longer listen to KS95 thanks to the infiltration of crud. The best station ever, EVER, is KBCO in Boulder, CO. Johnny Cash, Susan Tedeschi, Eva Cassidy, Ella Fitzgerald, Foo Fighters. 89.3 here is close but I need a bit more mainstream in my mx.

Lavonne
Lavonne

yes i miss all the hip hop artists too i wish they would bring it back .there is no other station like that one.

S. Abdul Otherwise Himself
S. Abdul Otherwise Himself

If you ask me, the Twin Cities has CONSTANTLY lacked a quality hip-hop station.  We've only lost a poor one.  *Loads my USB drive with decent music and plugs it back in the car*

Yeah
Yeah

You sound like the kind of guy who would consider nerdcore quality hiphop.

Now Trending

Minnesota Concert Tickets

Around The Web

From the Vault

 

Loading...