96.3 NOW shifts to adult top 40 station K-TWIN

Categories: Radio
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Are you keeping up with all this? 

Just a short year and a half after switching from B96 to the less rap-heavy top 40 pop station 96.3 NOW, the station's owners made another shift this weekend and launched K-TWIN, which abandons "rhythmic" pop all together in favor of a format called Adult CHR. 

In other words, instead of Miley Cyrus and Beyonce, expect to hear '90s rock radio staples like Soul Asylum (whose song "Misery" was the first track to be played on the new station), Foo Fighters, and U2 mixed in with more contemporary artists like Adele and Mumford & Sons.

Though the press release promises that, "70% of the songs heard on the new 96.3 K-TWIN will be music that isn't currently being played in the market," it's worth noting that the station's playlist seems to merge the tastes of commercial stations Cities 97 and 93X, and closely parallels the mix played on JACK 104.1 FM, with a slightly more contemporary lean.

A new morning show will launch tomorrow, with co-hosts Tony Fly (a longtime staple at B96 and 96.3 NOW) and KARE-11 sports reporter Eric Perkins. There will also be sporadic local news reports by former KARE-11 news anchors Rick Kupchella and Amy Hockert.

It's the second major FM radio switcheroo in recent weeks, following on the heels of 102.9 Lite FM's flip to pop country station BUZ'N late last month.



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