The Brick apologizes for Jane's Addiction show, offers refund

thebrickbfresh.jpg
Photo by B Fresh Photography
Oh, The Brick. You'd have to be living under or smacked by one to have missed the not-so-positive press and unflattering first impressions about downtown's newest music venue this week.

On Monday, The Brick hosted Jane's Addiction as their inaugural show and many customers waited outside in a serious downpour (and watched the band on TV monitors in the basement) due to a very oversold venue.

City Pages attended the soft opening of the venue the previous Thursday and some of the problems seemed sorely evident from the jump. Poor architectural planning (and thus, poor sightlines) stands out as the major flaw, with a narrow entryway and just one set of stairs to get to the top floor and the bathrooms. The decor is timid at best and doesn't help to establish its character (it looks a bit like a two-story Buffalo Wild Wings). The venue's predominant highlight, however, is its crystal-clear sound -- but without clear views to the stage, we may as well sit home and crank up the stereo. The live music experience remains a necessarily visceral one.

The Brick heard these and other customers' complaints. The venue's general manager, Jeff Kehr, sent a press release tonight offering to right some of the wrongs felt by local music fans who attended the show. Here it is in full:

To our customers who attended Jane's Addiction at The Brick on March 19:

We owe you an apology for the issues you encountered during the show. Live music experiences represent some of the greatest moments of our lives and, this was obviously not one of ours. Our goal in bringing a new music venue to the Twin Cities was to provide fans with the best possible concert experience, and despite a thundering performance from Jane's Addiction, we know we were unable to achieve this greatness on Monday night.

We have an obligation to make this right for our customers, which is why we are offering all Jane's Addiction ticket holders the choice of a refund, including service fees, or tickets to an upcoming show of their choice (based on availability). We are listening to your comments and feedback and are committed to making the necessary changes at The Brick to ensure that your next concert experience will be much more enjoyable.

 To receive your refund or tickets to an upcoming show, please e-mail a copy of your ticket(s) and confirmation to customerservice@thebrickmn.com. Or you may physically mail a copy to: The Brick Attn: Customer Service 111 5th Street North Minneapolis, MN 55403

Please indicate your choice of refund, or the name of the upcoming show you'd like to attend. Please feel free to contact me directly at BrickGM@thebrickmn.com with any comments, questions or suggestions about your experience at The Brick. We acknowledge that we have a long way to go to earn back your business and are committed to regaining your trust.

Sincerely,
Jeff Kehr
General Manager
The Brick BrickGM@thebrickmn.com

Whether the Brick's first customers will return again is anyone's guess at this point, but the above offer is most definitely a step in the right direction. To have another successfully operating music venue downtown only adds to the city's vibrancy, so we hope the venue pulls itself out from under the recent chatter and starts fresh with the local music community.     

More:

Slideshow: The Brick's VIP opening
Slideshow: Jane's Addiction at The Brick
Review: Jane's Addiction at The Brick
Gimme Noise: Fans start 'The Brick MN Sucks' site
Gimme Noise: The Brick says they're working on changes

Location Info

Map

Mill City Nights

111 N. 5th St., Minneapolis, MN

Category: Music

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15 comments
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guest
guest

has anyone who sent in the required items for the refund, actually received it? I emailed my items two weeks ago and haven't seen or heard anything.

Bkru77
Bkru77

Thought it was an amazing show and an awesome venue. If you couldn't see, then move your ass to the front! It wasn't like it was target center "seating." It was Janes effing Addiction! Get your ass in the midst of the people who actually enjoy being at a rock concert and get up off your hand sitting asses and make a move!! The only thing negative i can say is; If there would have been a fire, we all would have died. Of course dying at a Janes concert would be a great story to tell the grandkids.

Skari Jo
Skari Jo

Why would you expect anything better from this place? Clues to look for next time we want a good venue for live music#1- make sure that new venue calls it self a MUSIC VENUE for the 1st year of operations NOT an event center.#2- Make sure it's not managed by some cooperate snot LA firm and if it is keep that below the radar for the 1st- 2 years. It's called Public Relations...?#3- Don't hire a General Manager who claim to the thrown is Target Center = ick! and The Myth= ick! nasty! ick!.

Johnny
Johnny

Jeff Kehr is a class act. I really hope that AEG listens to him and allows for the necessary changes to the venue.

Little White Sambo
Little White Sambo

Lower the number of tickets sold... period. But wait, then we can't make the quotas we need to keep the doors open? Exactly. You are not going to pick the pockets of the MN music scene. This isn't Reno, Nevada... we actually know what a good club looks like and how it operates (ahem 1st Ave, Triple Rock, Fine Line, Varsity).

MisterMetal
MisterMetal

I was going to buy tickets for a show at the place but if the sight-lines are poor and there's only one insuffcient, difficult to access bathroom for me then I'm going to save my money.  Too bad, I really wanted to see this particular show.

Mr. Obvious
Mr. Obvious

This is all well and good, but someone better address the inflated capacity of 2000 for the Brick's space. They can adjust all of the sightlines they want, but that will not change the fact that the space is only big enough for maybe 1200 people. Think about this; the Fire Marshall was quoted on the news Tuesday evening that the Brick's capacity is 2000 people, and that they only sold 1400 tickets!!!! I was there....this is absolutely impossible. If they only sold 1400 tickets, and there were this many issues (and it seemed very dangerous if a fire had broke out), how is the world could the capacity be 2000?!?!?!? Someone should interview the FIRE MARSHALl!!!!

Mn Votur
Mn Votur

Like I said in a previous comment, the venue can decently hold 2000 people, but only if less than half are actively watching the show and the rest scatter and lounge about the other areas of the venue.  If all 2000 are pushing to see the band then that means it very poorly designed for actual live entertainment because hardly any design is devoted to the STAGE.  For example that basement they have is clearly why they can accommodate more people than can actually be present to see the band.  I'm sure this building can live out a beautiful life as a dance club or restaurant/bar but not as a live music venue that provides a real experience.  There were plenty of empty warehouse-type buildings in that area that have been available for a long time, I don't know why they chose this building, it is the worst building you could have picked and probably cost a lot more to fix up!

Romeydbm83
Romeydbm83

Who buys a concert ticket to SEE the band, then just wanders around...not me.

Guest
Guest

Well I'm going to take the refund graciously. This NEVER happens and I'll give The Brick a second chance. The people have been heard. Thanks to the GM. This was a classy move.

cs
cs

Getting VERY concerned about my tix to see Mastodon/Opeth on May 7 at The Brick. Concerned as in "I wonder if anyone will be unaware enough to buy them off of me?" It's not even goodwill I care about at this point, it sounds like they need to completely gut the place and rebuild. I'm too old for the pit at the front of the stage (i.e. the only place to actually see the band), and it sounds like I need to get there a day early for the few spots on the balcony.

Romeydbm83
Romeydbm83

I completely agree with you. I have been waiting to see Opeth...forever!!! I am really scared that it will be a shit experience. I think I am going to call them and see if they have made any physical changes. Let's cross our fingers. If you go...I hope you have a great time!

AppleCORE
AppleCORE

This is very commendable for a venue to offer a full refund after 2000 people paid $65 each -  That is $130,000.00. At least they are trying to make it right...

GOD
GOD

just give up

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