SoundTown 2012 has been canceled

Soundtown_CityPages.jpg
From the 2011 City Pages cover story; photo by Erik Hess.
See Also:
SoundTown 2012 statement: Ticket threshold wasn't met
SoundTown 2011: A first-ever adventure in Somerset
SoundTown 2012 lineup: Jane's Addiction, Florence + the Machine, & more

More cancellation news coming across today: SoundTown 2012 is indeed not happening, and artists are starting to seek out new venues for the weekend of July 26-28. Update: This includes a Best Coast show at the Cedar and Dr. Dog at First Avenue! Details below.

According to organizers, low ticket sales are cited as a cause for pulling this extensive, three-day lineup of Florence + the Machine, Jane's Addiction, Weezer, Girl Talk, and more.

Launched just last year as a full-on festival idea for the gorgeous camping grounds in Somerset, Wisconsin, the very first SoundTown was intended to become a destination music and camping event for the upper Midwest in a way that local city-based fests couldn't compete with. Unfortunately, it's looking like the competition has swallowed up this idea.

In an interview with Andrea Swensson, Somerset Amphitheater owner Matt Mithun said "It's heartbreaking. I can't help but think about last year; I feel like it was such a nice experience, at least from my view. I thought we had some momentum."

Last year, City Pages ran an extensive feature on the fest with the now-telling title "Somerset Amphitheater will bring back the full-on festival experience or die trying." Read it here.
There are no definite answers about the venue's long-term success at this point, but one thing's for sure: Even before all the renovations have been completed, the infrastructure is in place for gigantic, venue-defying acts--think U2, Radiohead, Bjork--to perform comfortably for tens of thousands of fans.
After I had a similar experience with last year's cancellation of Langerado, an embattled music and camping festival in South Florida, it's a huge drag to see that another experience with a decidedly exciting model get a lukewarm response from ticket purchasers.

The thing to wonder about, however, is whether or not the Twin Cities has hit a wall in terms of rock festivals when this event comes after folks have already hit up Rock the Garden, Basilica Block Party, River's Edge Music Festival, and possibly Pitchfork in Chicago. And then there's all of the smaller local block parties that populate Minneapolis and St. Paul for nearly every weekend throughout the summer. With the cancellation of the Big Gig also ringing in our ears today. Mithun went on to say that the Slipknot festival, Knotfest, and a My Morning Jacket show with Band of Horses are both selling well at Somerset, however.

New rescheduled shows:
The Baseball Project will play at 400 Bar on July 27, and White Denim will perform there on July 28.

Also, Best Coast, Jeff the Brotherhood and Those Darlins will perform at the Cedar on July 28.

And, Dr. Dog will perform at First Avenue on July 27.

We will update this posting with more news of SoundTown as it is available. Artists, please let us know about your rescheduled shows, and we'll add.

See Also:
SoundTown 2012 statement: Ticket threshold wasn't met
SoundTown 2011: A first-ever adventure in Somerset
SoundTown 2012 lineup: Jane's Addiction, Florence + the Machine, & more


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