SoundTown 2012 has been canceled

Soundtown_CityPages.jpg
From the 2011 City Pages cover story; photo by Erik Hess.
See Also:
SoundTown 2012 statement: Ticket threshold wasn't met
SoundTown 2011: A first-ever adventure in Somerset
SoundTown 2012 lineup: Jane's Addiction, Florence + the Machine, & more

More cancellation news coming across today: SoundTown 2012 is indeed not happening, and artists are starting to seek out new venues for the weekend of July 26-28. Update: This includes a Best Coast show at the Cedar and Dr. Dog at First Avenue! Details below.

According to organizers, low ticket sales are cited as a cause for pulling this extensive, three-day lineup of Florence + the Machine, Jane's Addiction, Weezer, Girl Talk, and more.

Launched just last year as a full-on festival idea for the gorgeous camping grounds in Somerset, Wisconsin, the very first SoundTown was intended to become a destination music and camping event for the upper Midwest in a way that local city-based fests couldn't compete with. Unfortunately, it's looking like the competition has swallowed up this idea.

In an interview with Andrea Swensson, Somerset Amphitheater owner Matt Mithun said "It's heartbreaking. I can't help but think about last year; I feel like it was such a nice experience, at least from my view. I thought we had some momentum."

Last year, City Pages ran an extensive feature on the fest with the now-telling title "Somerset Amphitheater will bring back the full-on festival experience or die trying." Read it here.
There are no definite answers about the venue's long-term success at this point, but one thing's for sure: Even before all the renovations have been completed, the infrastructure is in place for gigantic, venue-defying acts--think U2, Radiohead, Bjork--to perform comfortably for tens of thousands of fans.
After I had a similar experience with last year's cancellation of Langerado, an embattled music and camping festival in South Florida, it's a huge drag to see that another experience with a decidedly exciting model get a lukewarm response from ticket purchasers.

The thing to wonder about, however, is whether or not the Twin Cities has hit a wall in terms of rock festivals when this event comes after folks have already hit up Rock the Garden, Basilica Block Party, River's Edge Music Festival, and possibly Pitchfork in Chicago. And then there's all of the smaller local block parties that populate Minneapolis and St. Paul for nearly every weekend throughout the summer. With the cancellation of the Big Gig also ringing in our ears today. Mithun went on to say that the Slipknot festival, Knotfest, and a My Morning Jacket show with Band of Horses are both selling well at Somerset, however.

New rescheduled shows:
The Baseball Project will play at 400 Bar on July 27, and White Denim will perform there on July 28.

Also, Best Coast, Jeff the Brotherhood and Those Darlins will perform at the Cedar on July 28.

And, Dr. Dog will perform at First Avenue on July 27.

We will update this posting with more news of SoundTown as it is available. Artists, please let us know about your rescheduled shows, and we'll add.

See Also:
SoundTown 2012 statement: Ticket threshold wasn't met
SoundTown 2011: A first-ever adventure in Somerset
SoundTown 2012 lineup: Jane's Addiction, Florence + the Machine, & more


City Pages on Facebook | Gimme Noise on Facebook | Twitter | e-mail us

My Voice Nation Help
11 comments
Minnydee
Minnydee

My Morning Jacket is not playing this festival. They are playing a separate headlining show in August. 

Fat Hand
Fat Hand

Sorry if I jinxed it with my comment on your earlier post Reed.

Zach Pasdoe
Zach Pasdoe

Rock the Garden, Soundset, River's Edge Festival, Basilica Block Party, Soundtown, Summerset Festival, Big Gig, Pizza Luce Block Party, First Avenue's Festival, etc...  Is it a surprise to anyone that a few of these would be cancelled?  Split these festivals / block parties and their lineups into two, maybe three music festivals and then people will go.

Dr. J
Dr. J

Now who will blow Rivers Cuomo?????

Namer
Namer

This may be splitting hairs, but how about coming up with an original name that actually differentiates from another local music festival ("Soundtown...Soundset...it's in Somerset...in the summer...wait, what is this festival again? Bah, fuck it...I'll just skip this one")?

AndySlash
AndySlash

As a music fan, this really is too bad. But I do think the competition, as well as the location, was a deterrent for many. I wanted to go both years, to support this type of event, but I also do Bonnaroo and at least a couple of the local fests, and now River's Edge. So my money was spread thin already, and a headliner set of Janes/Weezer/Flo wasn't my thing either.

M L
M L

Here's an idea: try doing a festival with some new bands that don't already play here 5 times per year! Why would I drive out to Wisconsin to see bands that I have already had ample chance to see in the Twin Cities?  If there actually was someone like Bjork, Radiohead, and/OR a bunch of younger up and coming bands like in Pitchfork Fest that have not already played First Ave in the last few months, it would be a different story. How many times can we see My Morning Jacket already??

MoJ
MoJ

Hipster commenter has already seen DJ Shadow and Florence and the Machine 5 times this year?  Also wrong festival for MMJ

Thetruth
Thetruth

The bands were garbage..look at the Summerset lineup, they obviously are not having any issues selling that line up

Now Trending

From the Vault

 

Minnesota Event Tickets
Loading...