From Snoop Dogg to Snoop Lion: the rapper's most bizarre career highlights
|Photo Courtesy Of Snoop's Facebook page|
Snoop Dogg at the Cabooze, 01/25/11
Snoop Dogg: Master of time and history
You must have heard by now that international rap star Snoop Dogg has opted to undergo a transformation of sorts. After announcing that he was tired of rap, the superstar--best known for hits like "Drop It Like It's Hot" and "Gin & Juice"--said he would be changing his name and going in a new artistic direction: reggae. This comes after experiencing a spiritual awakening on a recent trip to Jamaica, where the artist announced he was "Bob Marley reincarnated" and adopted a new name, Snoop Lion.
Snoop has always been enterprising, from his product endorsements to his cameos. Remember his MTV special, Doggy Fizzle Televizzle? And while some of his career choices have seemed slightly ridiculous, they've at least sort of made sense with Snoop's moniker and image. Is the artist really leaving behind his chilled-out thug-and-pimp life for that of a Rastafarian? With Snoop's forthcoming reggae album, Reincarnated, it certainly seems like he's serious.
In honor of this new development in Snoop D--er, Snoop Lion's career, we thought we'd revisit a few of the artist's more memorable business decisions.
Snoop Dogg's Doggystyle (2001)
Drawing on the inevitable comparisons of his name to that well-known sexual position, Snoop made a porn video featuring his music and called it Snoop Dogg's Doggystyle. The video was distributed by Hustler, won the 2002 Adult Video News Awards for Best Music and Top Selling Tape of 2001, and started a whole trend where rappers made porn videos. See (or maybe don't see): G-Unit's Groupie Love, Mystikal's Liquid City, Treach's Sex and the Studio. Doggystyle might have been in poor taste, but its release probably didn't hurt Snoop's career all that much.
Doggy Fizzle Televizzle (2002)
By 2002, Snoop had everyone speaking his language. Adding "-izzle" to the end of every other word made you cool, and no one was quicker to jump on the trend than MTV (ten years ago, they were kind of relevant). Snoop secured his own show with the network where he performed in comedy sketches and brought in numerous special guests. The first and only season was eight episodes long, and the second season was purportedly cancelled because Snoop wanted a hefty $1 million from the network to star in it. Regardless of the unfortunate naming, some of the sketches were actually funny:
In 2004, Snoop embraced "chronic candy," candy that was marketed after marijuana with the tagline "Every lick is like taking a hit" (even though the candy didn't contain any THC). The candy that tastes like pot is currently banned from Switzerland and some U.S. cities. This endorsement seems totally on-par with Snoop's vocal support of marijuana, even two years after he announced that he was giving up the herb. Besides, this endorsement makes total sense--unlike the time Lil Wayne was all about Strapped Condoms, or Jay-Z's recent endorsement of Duracell Powermat.