Before long, a flurry of Tweets about the catchy song began appearing.
Unfortunately, the huge spike in snack-rap praise turned into mourning as fans realized the video had been taken down due to this mysterious copyright claim by Texas A&M.
Gimme Noise reached out to 13twentythree Photography's Rich Peterson, who directed the video, and he says he has no idea how the copyright claim related to Texas A&M University. "It said it infringed on copyright," he says of the e-mail he received. "I'm not sure if it was because we were talking about [Cheetos] it was blocked. I haven't gotten a response back. I literally found this out in the last five to ten minutes."
"We're not generating any revenue off of it," Peterson stressed. "It's just a fun kid's
video. I don't know why they'd block it. The song and the video itself
are obviously original content. Takis' company media director had
already contacted me about having the kids redo the song and just saying
Takis and not saying Cheetos. I know they weren't behind it -- because
they loved it."
Update:
At about 4:45 p.m., the video was reinstated. According to Peterson, there was another YouTube account that had copied the video and posted it, and this was what was reported. Both were taken down, but now we can revel in the "Hot Cheetos and Takis" yet again.
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