"Hot Cheetos & Takis" video features young Minneapolis rappers from Beats And Rhymes program


Before long, a flurry of Tweets about the catchy song began appearing.

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Unfortunately, the huge spike in snack-rap praise turned into mourning as fans realized the video had been taken down due to this mysterious copyright claim by Texas A&M.

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Gimme Noise reached out to 13twentythree Photography's Rich Peterson, who directed the video, and he says he has no idea how the copyright claim related to Texas A&M University. "It said it infringed on copyright," he says of the e-mail he received. "I'm not sure if it was because we were talking about [Cheetos] it was blocked. I haven't gotten a response back. I literally found this out in the last five to ten minutes."

"We're not generating any revenue off of it," Peterson stressed. "It's just a fun kid's video. I don't know why they'd block it. The song and the video itself are obviously original content. Takis' company media director had already contacted me about having the kids redo the song and just saying Takis and not saying Cheetos. I know they weren't behind it -- because they loved it."

Update:
At about 4:45 p.m., the video was reinstated. According to Peterson, there was another YouTube account that had copied the video and posted it, and this was what was reported. Both were taken down, but now we can revel in the "Hot Cheetos and Takis" yet again.

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21 comments
lindajones
lindajones

@anniemal I showed this to all but one of my classes today!

lindajones
lindajones

@ChicagoLeah @anniemal have fun girls--

andyburns
andyburns

@caerickson that video is awesome. I keep humming it and muttering about Hot Cheetos and Takis.

caerickson
caerickson

@eriktmpls @solace No crap I did miss that. I've been Twitter-absent a lot lately. Great story, great track.

EricJohnJensen
EricJohnJensen

@DanRubenstein @treykerby @TAMU ruining everything like a 4th quarter from @ryantannehill1

Don_tBeMe
Don_tBeMe

@treykerby "Hot Cheetos ..." This video is no longer available due to a copyright claim by Texas A&M University.

usctadsg
usctadsg

@DanRubenstein @treykerby Why does Texas A&M have to ruin everything?

DanLom
DanLom

@treykerby this video makes me hungry, too bad I've never seen Takis in Canada before #snacks

DanAmira
DanAmira

@thatdanstewart Follow up question: What the hell is a Taki?

SierraFern
SierraFern

Kudos to this program and to these kids.  It's really sad to see all the negative comments on the youtube page.  I'm sure those kids read them and that's not proactive or positive at all.  Big ups to the North Community YMCA and the North Community in general.  Those kids need programs like this!  Kids and people need LOVE not HATE.

treykerby
treykerby

@DanLom I'm not even sure what they are, but they are a great song.

SierraFern
SierraFern

p.s. I LOVE that they are almost to 15,000 views.  When I watched it yesterday, it was only at 1,000!

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