Let It Be Records' "It" unveiled in Target plaza commons

Categories: Vinyl
Target_art_installation-2.jpg
Unfortunately, this was not the design Target settled on.
CBS just got to tour Target's new office space on Nicollet Mall. As you may recall, this space was the old location for Let It Be Records, and a bit of a disagreement transpired when the store's owner Ryan Cameron wanted to reclaim all of his original signage. The two letters that remained in the hands of Target were "I" and "T."

Now, as the cameras scoped out the ping-pong tables, fireplaces, life-sized chess board and a red-and-white basketball court that are part of this luxurious new facility, it hovered over the wall where the "IT" now rests.

Here "IT" is, framed behind a crackling fire:
Target_It_Sign.jpg

Watch the entire video here:


It's peculiar that Target was so hell-bent on hanging on to this piece of the old building when pretty much everything else in there looks so wildly new and expensive. As Cameron said, "When I moved there, I got my rickety two-story metal ladder out and glued the letters for the sign to the 2nd floor level front of the building. It wasn't an expensive sign but it was good enough for me." So, a piece of Let It Be's storied history lives on -- albeit in a weird and very corporate way.
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11 comments
Aaron
Aaron

The IT became less appealing to me after the ebay IT commercials came out in 2006.

Aaron
Aaron

I tried to get that part of the sign from the condo developers years ago for a similar project. No one cared about IT then. 

BobE
BobE

It's funny that people are mad about this. Target bought the building. Whatever was there is their property. Move on.

k2yeb
k2yeb topcommenter

Has anyone ever seen the Target employees. Nothing like working as a contractor making $12/hr and buying Louis Vuitton bags (prob fake but still). Everyone there is either an attractive girl who knows it, a gay guy who loves it, or a normal guy that just hopes he doesn't get fired. 

A1batross
A1batross

Has the Marketing Division at Target never read 'A Wrinkle in Time'??

Bob Alberti
Bob Alberti

Have the marketing division at Target ever read 'A Wrinkle in Time'??

annag02
annag02

@gimme_noise For the stink they made about not giving IT back, I was expecting the "art installation" to be pretty exciting. Not so much.

put_some_ranch_on_it
put_some_ranch_on_it

I don't get IT. IT sits up there like a hunter's trophy. But since it wasn't actually Target Corp that shuttered that building, it's more like a they found some roadkill and hung up the head on the wall in the rec room.

gimme_noise
gimme_noise

@annag02 Right. They "installed" the thing to a bare wall.

gimme_noise
gimme_noise

@ActualWolf Yeah. I bet the employees are confused.

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