Best Twin Cities music videos of 2012
Now, Now - "Thread"
2012 was a breakout year for Now, Now, as they headed to Vancouver to record their captivating new album, Threads, which was subsequently released on Chris Walla's (Death Cab For Cutie) Trans Records. The trio released a stark, fluorescent-lit video for the album's near-title track, "Thread," which finds the burgeoning band playing amongst a barren backdrop that only adds to the song's potency. Now, Now have captured the full attention of music fans on both a local and national level during the year, and this striking number is one of the many reasons why.
P.O.S. - "Fuck Your Stuff"
When you come out with a track as inflammatory as "Fuck Your Stuff," you better have a video that backs up the song's fiery, anti-commercial stance. And P.O.S., along with directors Isaac Gale and David Jensen, manages to perfectly capture the doomsday, back-to-the-wall attitude of Stef's banger from his recent masterpiece, We Don't Even Live Here. P.O.S. and his crew have a sinister, end-of-the-world party that turns explosive and riotous, as they lay waste to everything they touch while creating an acerbic, anti-authoritarian work of art in the process.
Solid Gold - "The Pendulum"
The guys in Solid Gold get a lot more than they bargained for when they sit down to a culinary feast in their video for "The Pendulum." The clip grows more psychedelic as the dinner draws on, with the trio growing more gluttonous and depraved with each glass of wine consumed. The video was inspired by the surrealist classic, The Exterminating Angel, by Luis Buñuel, and was directed by the talented local director, Dan Huiting. The intoxicating track comes from Solid Gold's impressive new album, Eat Your Young, the group's first new record in over four years. It's great to finally have them back, though I'd think twice about inviting them to any of your holiday dinner parties.
Dark Dark Dark - "Tell Me"
Dark Dark Dark's poignant gem, "Tell Me," is given an equally moving video, as frontwoman Nona Marie Invie dons a beekeeper/astronaut helmet while she wanders alone throughout this subtle but striking clip. The song is one of the clear standouts on Dark Dark Dark's glorious record, Who Needs Who, and this gorgeous, highly evocative video, directed by Isaac Gale, perfectly compliments the song's wistful, redolent nature.
STNNNG - "Brain-Dumb"
Just after melting the faces of the UK audiences at the Shellac-curated ATP Festival, the raucous local quintet STNNNG dropped this dynamic new video for "Brain-Dumb," which is featured on the band's forthcoming record, Empire Inward. Everyone who has ever played with little army men can identify with the charm and terror of what transpires in this clip, which was artfully directed by Jake Rapp. This year was quite a good one for STNNNG, but if this incendiary song is any indication, 2013 will be even better for these hard rocking local boys, and deservedly so.