Local Frames: New videos from Bob Mould, Atmosphere, The Color Pharmacy, and more

Categories: Local Frames
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As the Twin Cities music scene grows, more and more artists are creating music that demands our attention. Combine the music with talented filmmakers locally and beyond, and you have a fruitful mix of distinct skills that generates more locally connected music videos than ever before.

While it's impossible to shine a spotlight on all of the great music video work going on around the area, Gimme Noise has created a regular segment, Local Frames, which will help bring some much deserved attention to a few of the standout videos of the moment from local bands or those filmed by local directors.

Here's our eighteenth installment of Local Frames, featuring ten recent video selections for your viewing pleasure.

See Also:
Local Frames: New videos from John Mark Nelson, Greycoats, Dessa, and more
Local Frames: New videos from Now, Now, Chastity Brown, Free Energy, and more



Bob Mould - "Star Machine"

Laughs are plentiful in this hilarious (if a bit heartbreaking) clip for Bob Mould's "Star Machine," a clear standout to the former Hüsker Dü/Sugar frontman's recent solo record, Silver Age. The video, shot in New York City's legendary Cake Shop, was directed by humorous comedic actor/writer Jon Glaser, and features one uproarious moment after another from drummer Jon Wurster. Whether it's Wurster's ridiculous perm or him continually drinking a Bloody Mary straight out of a water bottle, the Superchuck skinsman is unquestionably the star of the show, even though his character is going through some truly difficult times at home.


Atmosphere - "Millennium Dodo 1 & 2"

There are plenty of instantly recognizable Minneapolis spots spread throughout Atmosphere's new video for "Millennium Dodo 1 & 2," taken from the group's recent record, The Family Sign. The smooth, laid back track is given an equally chill video treatment by Jake Handegard from Morningside Films. In the second half of the clip, the guys loosen up and go bowling at Memory Lanes, with special appearances by Kevin Beacham and Prof. All in all, it was a pretty good day in Minneapolis for the Atmosphere crew.


The Color Pharmacy - "Aperture"

Minneapolis indie rock trio the Color Pharmacy are set to release their self-titled new album at the Triple Rock on Saturday, March 2, and to promote their upcoming big night they have put out a sparkling new video for "Aperture." The striking clip, directed and edited by Jake Dilley and Jimmy Morrison, captures the elegant beauty of fall in the Twin Cities, and perfectly compliments the impassioned, soaring song itself. The Color Pharmacy are set to make their fifth trip down to Austin for SXSW, and with songs as spirited as this one, they should get plenty of attention from music fans here at home as well as throughout the country.



The Faint - "Agenda Suicide/Glass Danse (Live At First Avenue)"

Back in December, Omaha electro-rock stalwarts the Faint rolled through First Avenue for a mesmerizing run-through of their classic record, Danse Macabre. The fine folks at MPLS.TV's City of Music, led by director Ryan Thompson and producer/editor Dan Huiting, captured the moody performance as well as the spellbinding light show, focusing on the dynamic one-two punch of "Agenda Suicide" and "Glass Danse," which clearly got the First Ave crowd dancing along to their infectious beats.



White Arrows - "Fireworks Of The Sea"

This lovely, tranquil video for "Fireworks Of The Sea" by the L.A. electro-pop quintet White Arrows, was done by local director/producer Daniel Cummings, who works with Minneapolis's Picture Machine Productions. That talented company has been behind stellar videos for Bon Iver, Now, Now, the Pines, and Lucy Michelle, to name just a few. This clip comes from White Arrows' new record, Dry Land Is Not A Myth, and should bring the group plenty of extra attention as they set their sights on a big Coachella appearance in April.


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TwinTown77
TwinTown77

"This jubilant clip for "The Hunter," from the Chicago (by way of Minneapolis) trio On An On was directed by the local dream team duo Dan Huiting and Isaac Gale." 

I think it's safe for Minneapolis to claim them too.  According to their Twitter page, most of us live in and are crushing on Minneapolis now - but both are definitely home.  

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