Minnesota Twins music director Dan Edwards is out

Categories: Minnesota Twins
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The Minnesota Twins have decided to take their in-game music in a new direction by letting go of music director Dan Edwards. So when the season begins on April 1, a new man with ties to another local sports team has been hired to fill the role.

The move was confirmed to Gimme Noise by Joe Pohlad, Director of Twins Productions & Creative Services. "Dan was a great music director for us, but his strength was in Top 40," he says. "We decided not to rely as heavily on that genre as in past, so we made a change. In regards to our plans for the future, our plan is to be flexible. Play music that fits that days game."

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Edwards, who at the time was programming assistant at 96.3 NOW (now K-TWIN), was hired a couple seasons ago, and immediately instituted a more pop-oriented format to the music accompanying the games.

As Andrea Swensson noted in 2011:
For starters, we can forget about any local music programming in the stadium. Last season, [former music director Kevin Dutcher] kicked off every game by spinning a song by a Minnesota band and displaying the band's name on the big screen. That tradition has been quietly phased out, only to be replaced by pregame "club mixes" by some of Edwards' DJ friends from 96.3 NOW. Additionally, the music played between innings and while the home players walk up to bat have taken a turn toward the mainstream.
Later, in a conversation with Minnesota Twins VP of Marketing Patrick Klinger, we found out more about the reasons for Edwards' hiring and he was asked if more diversity in the music selections -- including a return to some local musicians in the mix -- could be expected.



"We do need variety, and we're working with Dan on that very topic," Klinger told Gimme Noise. "The challenge is, you've got 40,000 people at every game, and 40,000 people with different musical tastes, so you need a little country, you need pop, you need some rock, we've even played Big Band in the past... And so there will be a variety of music played - hopefully an even wider variety of music will be played during the course of the season, once Dan continues to get acclimated."

So, here we are after two seasons, and it looks like the acclimation process never completed. A couple of months ago, according to Joe Pohlad, the Twins decided to hand the the music director job over to another guy.

Tim Miller, who is also director of music for the Minnesota Timberwolves, has been hired to fill the role for the Twins as well.   

"We interviewed a number of people, " Pohlad says. "He's a season ticket holder, and it felt like the right connection. We had a long conversation about music in general and the direction we wanted to go in."

Pohlad is adamant that the new direction would be a chance to cater the music to different types of scenarios -- an afternoon game with a family crowd and a possibly more boisterous evening crowd. "A Tuesday day game is different from your Friday night game and different from your Sunday day game," he says. "If it's a tight game, the music keeps the crowd in it and can keep the intensity up. If it's a blowout or we're losing, we'll play a different type of music. The feel is different."

As far as how to do that, Pohlad says that the objective is not to pigeonhole themselves with a reliance on any specific genre. Expect to hear classic rock, country, and some top 40 at the games, but no mention of any locally inclined offerings -- or a Bob Dylan anthem -- just yet. "We'll even throw in a little disco," Pohlad adds. "No, I'm kidding."

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12 comments
myjahleesa
myjahleesa

THANK GOD. The music Dan Edwards played was horrible, and he wasn't fan-friendly about it at all. I complained about the music once on twitter--not even to him, he wasn't even @ named in the conversation--and somehow he found that convo and blocked me. He blocked anyone who criticized his music choices, and A LOT of people did. That just shows he was not capable of the job. Good riddance.

kdutcher61
kdutcher61

My favorite Dan Edwards quote - "I don't know rock music."  Seriously.  This was the guy that Joe Pohlad hired as their Music Director.  They asked him to play the Who's "Baba O'Riley".  He didn't know it.  "You know, the one with the refrain, "Teenage wasteland..."   He'd never heard of it.  

When he was told that Brian Setzer was in the crowd and asked him to play one of his songs, he searched online and found a song by...The Brian Setzer Orchestra.  He didn't know he'd been in another band that had, ya know, a couple hit songs.  

The poor guy was clueless.  They set him up to fail, and fail he did.  Epically.  Was the failure his, or the brain trust (spearheaded by young Pohlad) that hired him?  

Mungo
Mungo

Best Twins news I've heard yet this spring.  I actually didn't go to a game last year for the first time in about 10 years; the inane music they kept blasting was a big part of my decision.  Get back to real MN music for real MN Twins fans.  

swmnguy
swmnguy topcommenter

As a baseball fan, I have a much better time at the games if I ignore all the distractions presented to keep the non-fans entertained.  Music blaring is just one of them.  Believe it or not, I actually go to watch baseball and I cheer when the game dictates (I also boo when the game dictates, or sit on my hands).  I'm not there to listen to music, watch video clips, participate in scripted cheering exercises like a North Korean card section; etc.  But I'm in the minority.  Since I moved to the Cities in 1986, I've been to at least 300 Twins games; maybe more.  I've come to the conclusion there are 10,000 baseball fans at any given game, and the rest are tourists.  That's fine; they pay the bills that keeps the team here for me to enjoy.

Charlie_Donovan
Charlie_Donovan

Heh. Haters gonna hate. Dan's choices were just fine, and frankly...most Minnesota bands suck. I say this as a former Minnesotan AND a former Minnesota musician.

Go back to the 80s and leave the Minnesota music to Hell, where it belongs.

Dred Wiberg
Dred Wiberg

One more post...I'm a huge Twins fan (baseball fan in general, best game ever) I loved when I would hear the Hold Steady while sitting at Target Field. I was miraculously at the game when the Awesome Snakes dude proposed to his girl. What?!?! Twins baseball and our awsome local music scene are my two favorite things. Can I have a job? I'm super good at stuff.

Dred Wiberg
Dred Wiberg

Sorry for the errors in that last post. I'm getting drunkish. I mean... it is 11:30 in the morning.

Dred Wiberg
Dred Wiberg

Can I make a request that the STNNNG song "I Still Have. My Fastball" be used. Local and relevant (a few seconds of it anyway) PLEASE!!!! Not only would ou t gwt the crowd pumped, but....its fu@$ing local man!!!

Jason Cardinal
Jason Cardinal

Bring back local music. Abandoning it last year was a mistake.

David Gustafson
David Gustafson

If they lost the ear-numbingly loud music entirely, they'd be doing a service to baseball fans and music lovers everywhere.

kdutcher61
kdutcher61

@Dred Wiberg Love STNNNG.  When I was their Music Diretor I used to play a lot of Modern Radio's roster, they're fantastic.  Chances of hearing it now - um, not good.  

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