Prof just signed with Rhymesayers!
"I'm my own man, and I'm just trying to do everything like Macklemore right now," Prof says in a mock press conference video that debuted on the web today.
See Also: Prof: If I can justify it and be smart enough, I can say anything
Earlier this year, Prof spoke to City Pages about the potential of signing a label deal. "I haven't met a single underground rapper who doesn't want to be world-famous," he said. "I've come across a lot being like, 'Nah, fuck that, I'll deny all those deals, I'll deny any shot at opportunity,' which is completely bullshit. People who say that know that they already suck and that that won't happen, so that's their crutch."
Judging by Prof's live charisma and draw -- evidenced at two sold-out shows at First Ave, a surprise add at Soundset, and his own fest at the Cabooze Outdoor Plaza this year -- this is a guy looking to go even bigger. It'll be interesting to see how the business of his own label, Stophouse Group, is bolstered by this new partnership.
"We made this deal knowing that the creative freedom, experience, and reach RSE will provide is second to none for an artist active in every aspect of their career, such as Prof," Stophouse says in a statement. "The Stophouse team will continue to be just as involved in Prof's future -- this partnership allows us to focus on what we do best; creating music and grass roots marketing via our amazing network of listeners."
Here's the Gampo with his new labelmate Slug at last weekend's Jay Z show.
Marking the occasion is a new single called "The Reply." At this stage, there is no set date for his first album as a member of Rhymesayers.
Look for some familiar faces in this press conference, and be sure to count the shot glasses lining up on the table as it unfolds:
Prof is expected to discuss the signing further this evening during an online Q&A here.