Marquee nightclub cancels plan to relaunch as Hush731

Thumbnail image for Marqueeimage.jpg
Nick Patton/North Bass Media
A Friday night at Marquee

Located under Union restaurant, downtown Minneapolis nightclub Marquee is undergoing a rebranding and remodeling effort only 18 months after opening its doors. As of Tuesday, the club was set to be redubbed Hush731.

But the new branding drew heat on social media over its similarity to HUSH, a group of businesses and dance events headed by local techno artist Zak Khutoretsky, better known as internationally renowned DJ DVS1. For now, in a twist you don't see too often, the underground seems to have won this round.


DVS1.jpg
Khutoretsky/DVS1
A bottle service destination with a house and EDM flavor, Marquee shares a name with the popular Las Vegas super club, leading some to believe the new rebrand was forced.  Despite the local club's recent popularity, it is set to reestablish its look and expand its space while holding on to a crowd increasingly hungry for beats and bass. The intended name change to Hush731 highlighted both a title and business comparison to Khutoretsky's brand, which has been in use for dance events that date from 1996 all the way up to this year.

"They're a nightclub promoting house and techno music, which is what I've done for years," states Khutoretsky. "Using the same name doesn't make sense in a city the size of ours."

Tuesday's announcement also came with a new teaser website and images, some of which also have a resemblance to art that Khutoretsky's used for HUSH.

"Branding and imagery has been a huge part of [Hush] since the beginning," Khutoretsky says. "It's a simple look, but the image has been just as important as the name."

hush731website.jpg
Hush731's teaser website with countdown clock
Now, a day after the official announcement and the resulting Facebook backlash from HUSH fans, it seems underground kingpin Khutoretsky and restauranteur titan Talebi have reached an agreement, with Talebi making the decision to change the name of the club at the last minute.

hushcombine.jpg
Khutoretsky's recent HUSH promo material
It's a bold move from Talebi, working on a new name even as Facebook states that a grand reopening is scheduled for Saturday, April 5.  An official statement from Kaskaid Hospitality Management (Marquee's parent company) reads:
"It has come to our attention since announcing the Marquee name change that the name "Hush" has been in use by Minneapolis DJ and producer DVS1 for several years. Given what we now know, we will be changing the name of the club to something different than Hush. We've been in touch with DVS1, and have offered our apologies for accidentally overlapping with the name of his production company. ...We apologize to the community for our oversight in using the name Hush, and look forward to continuing our role as a leader in Minneapolis music community."
Though several local DJs spoke up on social media to say that they warned Talebi about possible infringement from the beginning, for Khutoretsky, all is well that ends well.  He says that he's "thankful to everyone who spoke up, and thankful to Kam for his decision."

It's a small victory for Khutoretsky and fans, but it could be part of a larger trend of local patrons spurring action from the businesses they frequent. On the Twin Cities club landscape, it seems that respecting the locals is a big part of staying relevant.

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16 comments
DavidFoureyes
DavidFoureyes topcommenter

A classy move by Kam & Kaskaid, I hope they are rewarded.


I'll reward them with my patronage if they can bring in the world-class talent Foundation had.

Fredrick Horton III
Fredrick Horton III

He put the rave in Crave! NOT!Shows lack of imagination from the Crave (homogenized) camp....

Angela Robinson
Angela Robinson

Not having bars for fear of drunk driving, is like not having restaurants for fear of eating disorders. Some people are able to control themselves and be responsible. Don't let your fears place restrictions others. Instead, focus on the people who could use some help, not the businesses that bring money to the city.

Ken Ace Gilbert
Ken Ace Gilbert

Erik Nelson I am not sure what you are trying to imply , are you drunk?

Erik Nelson
Erik Nelson

great just what we need, one more place for people to get drunk and drive away from. you people wont be so happy about this when actual babys start dying from cars that are driven by bade people who are drunk from this bar place.

Aaron Mielke
Aaron Mielke

Why dosent fuck turn off the crapola Edm. And Put another nickel in the jukebox and crank up Johnny cougar

btwftw
btwftw

There is and always will be one HUSH in Mpls. This is the ONLY one that has promoted QUALITY Techno and House events way before most people had any knowledge of the underground. That is the way WE like it. Those in the know.....KNOW.

mrblaq
mrblaq

Your opinions would hold more weight if you learned proper grammar.

twonah33
twonah33

Lol what? Pretty sure you're the drunk person people should be worrying about.

mrblaq
mrblaq

Your opinions would hold more weight if you learned proper grammar.

carnivalminds
carnivalminds

@btwftw  What's there to know to be in "the know"? If I hit the circut breakers you won't be doing anything? I won't hear another endless beat at the campfire, because there is no electricity? I know what a crutch is?

What's there to know to be in "the know"?

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