Ack! Now music "festival style" is in every store at the mall

Categories: Festivals
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victoriassecret.com

If you think summer festivals are mainly about the music you're naive; they've become one of the year's most highly-anticipated fashion shows. Say what you want about the styles -- the floppy hats and the garlands and those gosh darn spirit hoodies -- but music festivals from Soundset to Summer Set most certainly has a "look."

Once upon a time, these fashions were about expressing your creativity with outfits you put together yourself, no? Now plenty of mall retailers are dominating the game, selling everything from desert-style fringed crop tops to flower crowns. Here are the five most obvious offenders, from low-key to ridiculous.

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urbanoutfitters.com

Urban Outfitters
What are they selling? Small, fringed shoulder bags, lace tunics, panama hats, and feather head wraps.
How obviously are they pandering? Considering how quickly they usually appropriate trends like this, Urban Outfitters isn't being as obvious about commercializing attending a music fest as you'd expect. Their spring line is clearly fest-centric, but they aren't doing in-your-face promotions.

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victoriassecret.com

Pink by Victoria's Secret
What are they selling? See-through tanks, bikinis, backpacks and printed bralettes.
How obviously are they pandering? The lingerie giant doesn't seem to have put in much effort here. The "festival style" page for their youth-geared Pink line is just newly added bikini tops and some jean shorts they were already selling. Swimsuits can pass as clothing...right?

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