Top 10 must-see Minnesota music videos this week
Local Frames is a weekly column spotlighting the best new music videos featuring musicians and directors with Minnesota ties.
The potent new video from Buildings kicks off this week. It's their first offering from their new forthcoming EP. We've also got new clips from MaLLy, Atmosphere, Fathom Lane, deM atlaS, #MPLS, Joey Ryan and Big Lake, and a fan-shot compilation video from Har Mar Superstar. We're also featuring a couple of rousing in-studio performances from Howler and Heiruspecs. Enjoy!
Buildings - "Because It Doesn't Matter"
Minneapolis noise-rock trio Buildings are back with a new 10" EP called, It Doesn't Matter, and the group are celebrating with a record release show this Friday, April 18, at Icehouse. The first sample from this new collection is this video for the quasi-title track, "Because It Doesn't Matter," which was directed by Joe Clark. The track is a blistering, urgent musical statement by the band, with echoes of the sludgy churn of the Melvins boiling just below the surface of the tempestuous number. Throw in irreverent visuals of a clown, a cake, and a comfortable couch, and it's all sorted. So good to have Buildings back on the scene.
MaLLy - "City Of Fear"
The vibrant Minneapolis MC, MaLLy, is also back with a brand new album, The Colors of Black, and "City of Fear" is the first single/video lifted from that spirited new collection. The video was directed by Cody Brown, and the stark, barren wasteland visuals featured in the clip only compliment the raw urgency of the track itself (which features a killer lyrical nod to P.O.S. at the midway point). MaLLy has been working steadily since the release of his debut rightfully captured the attention of local and national hip-hop fans, and this new record should only heighten the attention shown to this talented rapper who is clearly seizing his moment with a tight grip.
Howler - "Indictment (Live on Radio K)"
Shortly before their record release show at the Triple Rock, the guys from Howler dropped by the cozy Radio K studios for a raucous live session, which featured this untamed version of the World Of Joy standout, "Indictment." Frontman Jordan Gatesmith fitfully dismantles the song in a discordant squall, before the band kick back in to the track's blustery finish. This performance captures the unquestioned musical talents of the band, as well as their refreshingly cheeky attitudes, both of which gave the local rock scene a welcome shot in the arm with the arrival of their terrific new album.
deM atlaS - "F=ranklin"
deM AtlaS is poised to blow up big this year, having inked a record deal with the influential Rhymesayers camp, while working on some new material that he will hopefully be sharing with all of us soon enough. For now, the dynamic MC is back with a brand new video for "F=ranklin," which is lifted from his recently re-released, Charle Brwn EP. The lively clip was directed and edited by Nathan EJ & EJ Films, and serves as a brief, rapid-fire ode to atlaS' favorite Peanuts character, Franklin, with deM saying the track is, "Named after the only black kid on The Charlie Brown series & the one with few words, he finally finds the courage to speak what's on his mind." Catch deM atlaS at Amsterdam on April 26, when he and Allan Kingdom open up for Heiruspecs at their record release show, before he hits the road this spring with Atmosphere. The kid is blowing up, indeed.
Har Mar Superstar - "We Don't Sleep (Live on the Lowertown Line)"
During a triumphant, celebratory set as part of tpt's Lowertown Line music series, Har Mar Superstar asked the crowd to get out their phones and film the performance of "We Don't Sleep." He was a bit anxious about the experiment, saying "This is either going to be really good, or really bad," but the crowdsourced results actually add a community vibe to the clip, while also capturing the intimate performance from a variety of close angles. The crowd and the band (featuring Lizzo dancing to the infectious beats) were clearly into it, and the audience-shot videos only add to the spirit of the song and the show.