An anti-drug PSA aimed squarely at EDM concertgoers, in GIF form
|Warning: Don't brush your teeth with molly!|
This year, EDM concert promoters are looking to be more proactive to keep the party safe. In the wake of last year's deadly overdoses at New York's Electric Zoo -- and, the two deaths at the Mad Decent Block Party in Baltimore -- the Electric Zoo has launched a program called "Come to Life," which attempts to discourage drug use. "Come To Life -- or CTL -- is about rolling life, not face," the website reads (emphasis theirs).
"Avoiding drug use is the only way to completely avoid drug-related
risks," the site continues. "You don't need drugs anyway when world
class music is all around you." The Electric Zoo is attempting to turn
concertgoers away from drugs with a message similar to the government's Above the Influence ad campaign. With Summer Set just a few days away, let's, er, roll the clip.
That's not all. The festival is planning to make all concertgoers watch a short PSA before attending. It was created by James Manos Jr., who won an Emmy for writing a Sopranos episode and later developed the TV show adaptation of Dexter. He did the PSA with input from his 19-year-old daughter Ellie.
"Ellie represents the target audience and she's been to EDM concerts and seen the behavior of her peers on molly," Manos told Pollstar. "She was the perfect partner to help me write the spot." The spot is called, naturally, "The Molly."
It's unclear if anti-drug public service announcement campaigns actually do anything. There's some evidence it might actually encourage drug use among teenagers. This ad avoids the over-the-top quality of many government drug ads, but it's unclear if it will stop anyone from doing ecstasy.
Will this one keep people off drugs at Electric Zoo? We'll let you decide for yourself. And if you're too lazy to watch the video, you can follow along in animated GIF format.
Yes, this actually opens with an on-screen note saying it's a dramatization. No shit. Two people at a dance concert have never had (a) that much room or (b) found each other that easily.
This awkward kiss, however is exactly how you'd greet a friend at a show. No wonder this dude won an Emmy.
Is this the "in" way for the kids to take their drugs now? When I was at Iggy Azalea/Calvin Harris/Diplo earlier this year -- for a story, people -- people were just popping pills. Seems like that's more convenient. Dude in this PSA looks like he's checking his teeth for food that's stuck.