Why Garth Brooks is still relevant in 2014

garth_brooks-ultimate_hits_cover.jpg
From the cover of Garth Brooks' The Ultimate Hits
I have exactly two commercially manufactured CDs in my car, and both are by Garth Brooks. I have his 1989 eponymous debut and the seminal No Fences. When nothing else sounds right, Garth always does.

Garth Brooks retired from the music business in 2001. After touring relentlessly for years, he wanted to spend time with his growing children. He probably had his tail between his legs, too, after his pop-rock alter-ego Chris Gaines tanked. Mostly quiet since his retirement, besides the Vegas show that began in 2009 and ended five years later, Garth had no social media presence, no Instagram account or Twitter feed. You couldn't even find him on YouTube or iTunes; he protects his music as fiercely as Prince. All we had of Garth were fond memories and a few mentions on his wife Trisha Yearwood's Food Network show.

Just recently, the country music world exploded upon announcement of Brooks's signing with Sony Music Nashville. He'd release new music, finally get his back catalog online, and -- wait for it -- tour worldwide. We hadn't heard anything new from him in years, and in this attention-deficit society, he should have been long gone from our consciousness by now. But he isn't.

Blame_It_All_On_My_Roots.jpg

People are still buying his music in hard copy.
According to the RIAA, Garth is the second best-selling solo artist in the U.S., following Elvis. He's sold more than 190 million records, and since you can't get them on iTunes, they're still selling in compact disc form. Retro, right? He released a six-disc set, Blame It All on my Roots: Five Decades of Influence, exclusively at Walmart. Four of the six discs were newly recorded cover songs. Since its release in March, it has sold about 850,000 copies.

He's not desperate to stay modern.
Garth's contemporaries like Tim McGraw have made a few poor decisions in attempt to change with the trends: the duets with rappers, the makeovers. Garth escaped this by taking a break. (We'll give Chris Gaines a pass.) People are paying attention to Garth regardless:.His two-hour Vegas special, aired the day after Thanksgiving 2013, beat out all competitors with 8.7 million viewers.

The industry needs him.
Modern country music is a mess. Jerrod Niemann is using EDM. There's a "country rapper" named Colt Ford who doesn't deserve any more mention than that. Bros run the airwaves, singing about tailgates, painted-on Daisy Dukes, moonshine under their jacked-up truck seats. It all sounds the same, and it all sounds bad. George Strait can't even get a word in edgewise, and don't get me started on the lack of women on country radio. Songs about cowboys, rodeos, and roping cattle are few and far between. The music that made Garth famous isn't being played today. When new artists like Easton Corbin try to harken back to that era, their music gets shelved after two singles and they're forced to give in to Nashville's soulless gloss. Not a whole lot feels authentic on country radio today.

See also:
The 10 biggest douchebags in country music



Advertisement

My Voice Nation Help
5 comments
Reed Osell
Reed Osell

He will always be relevant. He's sold more albums than the Beatles

allyourscreens
allyourscreens

I'm happy to see any post that doesn't adopt the "I don't get why people listen to country music" meme that seems to be deeply embedded in alt-press DNA.

But I do have to disagree about a couple of things. That Brooks video that's part of this post? It comes from Billy Joel's camp, since Brooks has this hate/hate relationship with the digital world. Sure, he's still selling CDs. But they're primarily to his old fans, who had to buy another round of "greatest hits" in those Walmart box sets to get some new music. And there was new music in those two Walmart sets. But Brooks was happier sucking up another round of money from his longtime fans than allowing the new music to stand on its own.

And his stance on digital music sales is ludicrous. Aside from Bob Seger, Brooks is the only major musical artist left who insists on keeping his tracks off iTunes, streaming music sites, etc. And like Seger, he has a solid fanbase but few people under 30 know that much about his music. Hey, I like Brooks as much as the next guy, but if I want to purchase "Friends In Low Places," I don't want to be forced into purchasing the entire "No Fences" CD again, complete with tracks like his cover of "Mr. Blue."

It is funny to hear Brooks described as the savior of country radio, since his stardom marked a move to country pop radio, which a lot of purists despise.

I want Brooks to be relevant again. I want him to be something more than just a really popular oldies act. But I haven't seen any indication that he's interested in putting in the time to make it happen.

Now Trending

Minnesota Concert Tickets

From the Vault

 

Loading...