|Cheerios on Facebook|
It wasn't too much of a stretch to imagine that he'd be here developing an ad campaign for Honey Nut Cheerios, one of GM's signature cereals. After all, "Ride Wit Me" might as well be called "Must Be the Money" for the number of times the phrase is repeated throughout the 2001 hit. And you only need to change one letter to arrive at #MustBeTheHoney. Today, suspicions turned to sweetened reality. The first offering of five ads, helmed by hip-hop video/film director Hype Williams, emerged.
Why was Nelly in the Twin Cities this week?