The Music Industry is a weekly column that dissects local and national
music-business headlines with the help of local industry professionals
and music fanatics.
|Photo by Jonny Magowan|
This month, dark lords of alt-hip-hop Death Grips emerged from the shadows to thrill believers by leaking their latest album, NO LOVE DEEP WEB
, online. The album's cover features a very NSFW shot of male genitalia with the title scrawled on it in Sharpie, and inside, the record follows a sweaty band of punks from Sacramento as they
commandeer the rap format and wipe the floor with their more commercial
counterparts in the process.
Supposedly, their label Epic Records wasn't in on the decision, and they
retaliated by pulling the band's website. Now, I'm a marketer by trade,
and I can smell strategy a mile away. So, when casually interested
bloggers and journos wondered timidly whether the Death Grips leak may
have been a setup, I had to laugh.More »