|Photo by Leah Haselhorst|
By Conrad Schoenleber
During SXSW, Austin has a specific kind of gravity. Each year, huge masses of people are drawn to the Texas capital to seek out the best of what new music has to offer. I was pulled down south once again in 2013 as an event planner.
With my production team at Hydrive Shows, I helped produce our second annual Drive the Noize showcase with Chicago-based CrowdNoize. The event showcase -- featuring Chance the Rapper, a few Wiz Khalifa's Taylor Gang associates, Branchez, Sweater Beats, Minneapolis's own the Chalice (pictured above), and Willy Joy -- was held at Karma Lounge on Thursday, March 14. Here's a personal, behind-the-scenes account of what running a SXSW showcase is like -- delays, disputes, and all the good stuff too.More »