Over the past month we've brought you a bit of the history we've uncovered surrounding the five words that have been familiar to all Midwestern TV and radio owners for generations: "Save Big Money at Menards." The jingle has spanned five decades, so it's not surprising that people keep coming out of the woodwork.
Jeni Grouws Menards jingle creator Bob Holtan and wife/KDEC co-owner Colleen.
Today, we bring out the one man who made it all possible: Bob Holtan.
Currently the operator of 100.5 KDEC in Decorah with his wife Colleen, Bob wrote the lyrics to the Menards jingle back in the early '70s and changed the way we save big money forever. This is the story of the Menards jingle from the man who wrote it.More »