A few thoughts on radio
Rock -- KQRS
Country -- K102
Pop -- KDWB
Other -- Cities97
College -- Radio K
I was U-turning at 39th and Central Ave NE to pick up Kung Pao chicken and an order of Egg Rolls at the Dragon House when it hit me. Droning out of the radio on my mid 90's Chevy pickup was "Major Tom" by David Bowie, the Thin White Duke.
This song would never get played on the radio if it were new today, except for maybe on Radio K. The 105's wouldn't touch it because the Mouse hates androgynous space aliens; Snow White screwed the Prince in the end, not Marvin the Martian. Cities97 would stray away from it because it's not an acoustic guitar piece by a flop-haired guy from some liberal arts college, vaguely singing about how he'd like to fuck, kill, or do both to a quiet, but strangely alluring girl that he saw reading a comic book at the bus stop.
Maybe it's the worst kind of supposition to say something that's a huge hit from years or decades ago would never have a chance today, but I think I'm really approaching this thought from a procedural standpoint. While they were screwing up accounting practices at major bricks-and-mortar corporations, consulting firms convinced radio that pigeonholing itself was the way to survive the onslaught Cable TV and the Internet. And guess what? They MUST have been right because radio is still around. Pure genius.
You'll get laughed out of Mick Anselmo's--and many other radio power-players'--office today if you walk in there and tell him that radio stations serve more of a purpose than playing anywhere from 6 to 12 minutes worth of commercials per hour, aimed at a specific demographic, for which the "music" on the particular station has been tailored. There just isn't a Ziggy Stardust demo being targeted by a mainstream station anymore; Bowie's endeavor, while artistically interesting, would have been "passed on" to the college stations, and monitored every month or two to see if anything stuck.
So up there are Minneapolis' biggest stations in each format, according to RROnline's latest Arbitron list. Just sit there and think of a few songs that are hits from 15 to 30 years ago, but, think of the ones that have a timeless quality to them. For example, "Hey Joe" by Jimi Hendrix. I would argue that "Hey Joe" would never get on KQ if it were new today because A) they don't play new music and B) the Mouse has 93X for "Hard Rock," which Hendrix would almost certainly get crammed into.
There's no point in engaging in this exercise with respect to Country Radio at all because there's an absolutely corrupt and collusive process to getting on Country Radio, so you're just not going to get on there, regardless of whether you have a good song or any talent.
Pop Radio is an interesting situation. On the one hand, you have the pedophilia trend where any little girl whose abusive parents will get her a boob job and a push up bra at 17 years old, can be a star. But on the other hand, you have a lot of the rap and hip-hop, which I don't always fully understand, but believe has some real "edge" credit, regardless of how much of it is aimed at stone cold thuggz named Trevor who live in Wayzata. My question for pop is would old Billy Joel break in today? Short, kinda ugly, no bling bling...it's a real question. KQ's not gonna play him because of the above. Cities97 doesn't pick him up, again, because he's not a 145 pound acoustic guitarist with floppy hair, corduroy pants, and half a dozen songs about mushrooms and mountain biking.
Maybe there isn't much point to this blog, but go through your own list of favorite records or songs, and imagine they were new today, then ask yourself which station from the list above would give them airplay. I cynically believe that very few, if any, would get much consideration today. Email me with any other examples, and to tell me if I'm whack.






















